Social Strategist, Original Productions, 12 Month Contract, Media

4 weeks ago

Toronto, Ontario, Canada Bell Full time

Req Id:

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We're looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

Summary

Bell Media's digital content creation team is looking for an experienced and talented social strategist who lives and breathes all things social media. Operating in an extremely fast-paced, exciting, and collaborative environment with globally recognized entertainment brands and series, we create digital and social content that is culturally relevant while standing out in the vast landscape of news, entertainment and lifestyle editorial.

As the Social Strategist, Original Productions, you will be responsible for analyzing and optimizing organic and paid content performance across major social platforms (TikTok, META, X, etc.) for key Bell Media brands, including Etalk, The Social, The Good Stuff with Mary Berg, and a number of original CTV and Crave original programs, including The Amazing Race Canada, The Traitors Canada, Canada's Drag Race and more. You have a strong understanding of key social metrics, and you know how to leverage data to tell a story. You are on the pulse of what is up-and-coming in online communities and are up to date on the latest platform updates. The successful candidate is empathetic, resourceful, and prides themselves on their attention to detail and ability to quickly recognize opportunities and challenges.

Key Responsibilities
  • Strategy: Consult on social, content and/or channel strategies for key Bell Media programs to align with business goals, and advise on best practices and brand-building opportunities.
  • Reporting: Monitor and analyze social performance KPI's and social listening observations, and create social media reports across brands identifying actionable, data-driven insights to ensure KPI's are being met.
  • Optimization: Work with social media producers to ensure content is optimized for performance.
  • Paid Social Support: Run paid social media campaigns, optimize, review and report on effectiveness to maximize results and make recommendations for future campaigns.
  • Social Expertise: Keep on top of industry news, trends and emerging technologies, to ensure we create distruptive social-first content that grabs audience attention
  • Other duties as assigned by the Social Strategy Manager
Critical Qualifications
  • Post-secondary education or equivalent professional experience - University graduate and/or advertising/marketing College degree preferred
  • Minimum 2 years of experience as a digital/social media strategist with proven experience in digital audience growth, data reporting, and paid media
  • Deep knowledge of performance analytics and data storytelling
  • Experience managing paid media social budgets
  • Expert-level knowledge and hands on activation on all social platforms (TikTok, META, X, YouTube, Pintrest)
  • Experience leveraging Sprout and other analytics platforms to interpret data in relation to KPIs and industry benchmarks
  • Excellent communication skills both verbal and written
  • Experience leading and executing multiple projects at once in an environment that is fast paced, demands trend-setting creativity and ability to execute against challenging timelines
  • Holds high creative content standards and attention to detail
  • Proficient in Microsoft PowerPoint
  • Positive, proactive and collaborative team player
Additional experience considered an asset:
  • Experience with third-party social monitoring tools - Sprout Social preferred.
  • Certifications for YouTube, META platforms, X or TikTok

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Media - Freelancer

Job Status: Contractor

Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 06/10/2024

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don't just accept difference - we celebrate it. We're committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.

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