Senior Manager, Digital Messaging

4 weeks ago


Toronto, Ontario, Canada Royal Bank of Canada Full time

Job Summary

Job Description

What is the opportunity?

The Senior Manager, Digital Messaging will drive efficiency and transform RBC's email channel through automation while leading a team of subject matter experts.

What will you do?

  • Leading a team of subject matter experts in the end-to-end deployment of email campaigns on behalf of a variety of RBC businesses.
  • Identifying opportunities to deliver operational efficiencies in channel processes reducing time-to-market by streamlining manual processes using SalesForce Marketing Cloud platform technology.
  • Championing the creation and execution of the email innovation roadmap by piloting new capabilities (e.g. predictive intelligence, interactive email features) while methodically proving out ROI and Next Best Offer program end-to-end campaign execution processes.
  • Drive channel efficiency and sustained execution excellence
  • Automate processes, drive creative optimization and help lead the innovation strategy
  • Redefine channel reporting processes through standardization
  • and automation to enable dashboards
  • Collaborate with internal partners

What do you need to succeed?

Must have:

  • 5+ years of experience in an email-specific role
  • Minimum 3 years' experience in SalesForce Marketing Cloud (formerly ExactTarget)
  • Marketing Cloud Email Specialist Certification
  • Excellent knowledge of email campaign performance metrics and best practices
  • Extensive knowledge of email privacy laws, CASL and CAN-SPAM
  • Strong leadership, communication, and project management
  • Knowledge of computer graphics packages such as Dreamweaver, Adobe Photoshop, Adobe Illustrator.
  • Strong communication and presentation skills (written and verbal)

Nice to have:

  • Experienced working in a matrix organization an asset

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work

Job Skills

Electronic Marketing, Email Applications, Email Campaign Management, Email Client, Email Distribution, Email Lists, Email Marketing Integration, Email Platforms, Email Services, Email Software, Email Strategy, Email Templates, HTML Emails, Internet Email, Responsive Emails

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
​​​​​​​
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at



  • Toronto, Ontario, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we're up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada's...


  • Toronto, Ontario, Canada Ombudsman Ontario Full time

    Effective April 1, 2024 the salary range for this position is $76,231 to $109,842 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.Join us as a Senior Digital Advisor at the...


  • Toronto, Ontario, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the Opportunity?The Digital, Data & Technology (DDT) team plays a crucial role in developing and implementing digital strategies across all RBC Insurance products to make insurance easy for everyone, drive business efficiencies, and unlock growth with an experience-led approach.As the Senior Manager of Digital Strategy, you...


  • Toronto, Ontario, Ontario, Canada Ari Agency Executive Search & Digital Recruitment Full time

    Our client, a collaborative and innovative medical software company headquartered in downtown Toronto that is developing and selling novel cloud-based software platforms for radiologists worldwide. They are a global business and are proudly headquartered in Toronto – growing quickly!Position SummaryReporting to the Chief Marketing Officer and matrixed to...


  • Toronto, Ontario, Canada EightSix Network Inc Full time

    Employee will be required to work on-site at the clients Downtown Toronto Location*** FROM, The Digital Transformation Agency, helps large enterprises develop new digital products and optimize existing platforms to create a better experience for customers. FROM works with some of the world's leading brands. This is a full-time on-site role for a Senior...


  • Toronto, Ontario, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Do you enjoy developing cloud-based solutions to complex problems? Air Canada Digital team is...


  • Toronto, Ontario, Ontario, Canada TV2 Consulting Full time

    Preferred Skillset: This role requires an in-depth understanding of digital ad media technologies (DSP, SSP, Ad Servers, Ad unit, direct vs programmatic campaigns, etc.) and the Ad Sales business processesThis individual will drive various initiatives related to digital ad media architecture and business / technology enablers. This PM will also play an...


  • Toronto, Ontario, Canada Ministry of Labour, Immigration, Training and Skills Development Full time

    Effective April 1, 2024 the salary range for this position is $82,217 to $121,155 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.Are you a skilled wordsmith and experienced editor...


  • Toronto, Ontario, Canada Canadian Tire Corporation Full time

    What You'll DoThe Associate Manager, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns. Champion a customer-focused culture to develop client relationships across internal and external stakeholders In partnership with internal clients and...


  • Toronto, Ontario, Canada Forhyre Full time

    We are looking for a qualified Digital Project Manager to join our team. You will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and advertising campaigns.For this position, we expect you to be a tech-savvy professional with an in-depth understanding of...

  • Front-End Engineer

    3 weeks ago


    Toronto, Ontario, Canada Engine Digital Full time

    Salary: Senior Front-End Engineer WantedWe're a team of strategists, designers, engineers, and producers, driven by a shared mission to create innovative digital products, services, and experiences that help our clients unlock growth. If you're up for that challenge, you should join us.The RoleWe believe that small, collaborative, and cross-functional teams...


  • Toronto, Ontario, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the opportunity?As Senior Manager, Finance you will provide financial and strategic advice and analysis to the Digital Strategy & Experience (DSE) team within P&CB, leading the analysis of financial performance and providing support and leadership on key business decisions. You will act as the primary finance contact for the...


  • Toronto, Ontario, Canada theScore Full time

    theScore, a wholly-owned subsidiary of PENN Entertainment , empowers millions of sports fans through its digital media and sports betting products. Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players....


  • Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Wealth Management Canada (WMC) Digital and Data Strategy team is seeking a passionate, collaborative and innovative Sr. Manager, Strategy and Visioning that will support the creation and articulation of WMCs Digital, Data and Innovation strategy of today and tomorrow.As a key member of the WMC Digital and...


  • Toronto, Ontario, Canada Ombudsman Ontario Full time

    Are you passionate about making a difference in Ontario's health system? Do you want to play a role in shaping the future of Ontario and inform decisions that will impact the quality of life of Ontarians for generations to come?Health Data Branch plays a foundational role in data and information management that enables and supports the development and...


  • Toronto, Ontario, Canada Mace Full time

    Your Responsibilities Will Include: Assessing several programs and projects through multiple stages of their life cycle. Managing and maintaining senior level client relationships. Managing the monitor and reporting of program-level resource demands and availability. Reviewing existing conditions and deployment of an industry best practice program...


  • Toronto, Ontario, Canada Ombudsman Ontario Full time

    About UsThe Ontario Internal Audit Division is dedicated to the provision of modern internal audit services. Modern internal auditing is an independent and objective assurance and consulting activity designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined...


  • Toronto, Ontario, Canada procom Full time

    Digital Design Researcher On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Design Researcher. Digital Design Researcher - Job DescriptionThe Design Researcher will join team that supports both new-to-bank clients and existing clients in opening new accounts or acquiring new services through self-serve and advisor-assisted...


  • Toronto, Ontario, Canada Definity Careers Full time

    We are seeking a highly skilled and experience Director of Digital & Customer Insights to lead our analytics initiatives within the Digital Channel of Personal Insurance. As the Director of Digital & Customer Insights, you will be responsible for leveraging data-driven insights to optimize our digital funnel, enhance user experience, and drive business...


  • Toronto, Ontario, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. At Air Canada, we are passionate about building exceptional digital experiences that help our...