Director of Sales

2 weeks ago

Vancouver, British Columbia, Canada Shangri-La Hotel Full time

Create moments of joy that truly matter.

Exuding sleek sophistication and full of Zen-like energy, Shangri-La Vancouver is your urban sanctuary nestled between the mountains and the sea and located within the core of a vibrant metropolis. Occupying 15 floors of the tallest building in Vancouver, the hotel sits at the heart of the city's most popular downtown areas. With a lustrous balance of tranquil surroundings coupled with inspirational design, Shangri-La Vancouver hosts people to the colourful joys of life. Shangri-La Vancouver has been awarded the Forbes Five-Star designation and the AAA Five Diamond honour; one of only four hotels in Canada to hold both acclaimed ratings.

Inspired by our Asian heritage, we obsess over the guest experience and seek to deliver hospitality from the heart. Our Colleagues are our unique strength. We seek to hire and develop charismatic, dedicated, and passionate individuals to make their dream career, a reality.

We are presently searching for an experienced sales professional to join our five star team as Director of Sales & Marketing, as we pioneer new horizons and set new benchmarks.

Your Shangri-La awaits

We are currently searching for a Director of Sales & Marketing to lead our high performing team of industry professionals. Our ideal candidate would bring experience and expertise from within the Vancouver hospitality market, have an eye for detail, a passion for exceeding standards and targets, and the ability to produce results. The ideal candidate would bring previous experience in the industry from another world class Hotel or resort. They'd be a consummate hospitality professional who creates captivating moments for our guests and warmly and genuinely engages our guests and their fellow colleagues, keeping our workplace productive, professional and fun

The Director of Sales will direct, motivate and lead the Sales team through implementation of effective sales strategies in line with overall hotel positioning, with an objective to maximize hotel revenues, ensuring the balance between Colleague, Guest and Owner satisfaction.

Salary Range: $130K - 145K

Job responsibilities include, but are not limited to, the following:

  • With high integrity, lead and develop the sales, events and marketing team in delivering Shangri-La hospitality according to brand standards
  • Inspire a high level of creativity, personal commitment to service excellence and an emotional sense of gracious hospitality, ensuring the delivery of a luxury experience to guests while optimizing all revenue opportunities
  • Develops, implements, monitors, and recommends sales strategies, room rate mix, space release policies, contracts, catering segment mix, and pricing strategies to maximize occupancy and revenue from high potential leisure and corporate businesses
  • Regularly analyzes competitor data, market intelligence and industry trends and adjusts strategic plans accordingly
  • Actively participates in all hotel business reviews and actively contributes to the annual budget process for the hotel, presenting strategy and financials to both Corporate Office and Ownership
  • Motivate Sales & Events Managers to achieve targeted goals through market research, online data, trade shows, journals, sales analysis
  • Work with Sales & Events Managers to ensure proper coverage of key accounts, assist with site inspections, client entertainment, trade shows, and familiarization trips, as required
  • Leads the Sales, Events and Marketing team and utilizes effective Customer Relationship Management techniques, software, and other initiatives to build and maintain relationships for Shangri-La Vancouver's active and potential clientele
  • Effectively directs all communication efforts within department including contracts, proposals, and scripting for site inspections, while maintaining positive communication with other departments in the hotel
  • Ensures the implementation and activation of a strategic marketing plan, organizing and executing promotional activities in order to achieve monthly, quarterly, and annual goals
  • Oversees the management of public relations, communications and marketing strategies for the hotel, developing packages and collateral to support the growth of business throughout the hotel.
  • Drives the success of the sales and events department in meeting established targets and goals to maximize profitability
  • Actively collaborates with Revenue Management, Corporate Marketing & Communications, Reservations, and both hotel operational and administrative divisions to ensure full activation and integration of the sales, events, and marketing departments
  • Ensures both personal and departmental compliance to all hotel policies, procedures, programs, as released
  • Liaises with the Regional Office to plan to execute and monitor sales and marketing strategies, ensuring optimization of all sales channels
  • This role will represent Shangri-La Vancouver at national and international trade shows and sales trips. Flexibility to travel will be required and the final candidate must have a valid passport to undertake occasional travel, when required
  • Undertakes other ad hoc related responsibilities, as required

Our ideal candidate brings the following:

  • A minimum 3 years previous work experience in a similar capacity within another luxury property is required
  • Demonstrated experience in leading the sales, marketing & events functions in another hotel is required.
  • Demonstrated sales experience in the Vancouver market is strongly preferred
  • Strong interpersonal, communication and presentation skills, with an understanding of both the global and local markets
  • Valid passport, with no restrictions (International travel 4-5 times yearly)

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