Email Marketing Coordinator

4 weeks ago

Toronto, Ontario, Canada Indigo Full time
Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada's Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning...

We play by the following rules:

  • We exist to add joy to our customers' lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we'd treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate
Job Description

The Coordinator of email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns, calendars, and select strategic initiatives in support of company and business unit objectives.

KEY PERFORMANCE METRICS

  • Primary scorecard metrics: Thorough campaign tracking and analysis - open rates, click rate, conversion rates and revenue delivered to the business
  • Ensure creative is on brand, uses the Indigo voice and coincides with online stories & in-store stories.
  • Review, maintain and improve processes in and across teams
  • Satisfaction of cross-functional partners

KEY ACCOUNTABILITIES

Functional

  • Execute on email campaigns from concept brief to deployment by:
    • Supporting/Developing creative briefs for email campaigns in the marketing calendar
    • Develop campaign content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met to deploy emails on time
    • Perform quality assurance on all emails with production team to ensure products, content, and links are correct to ensure an error-free deployment
  • Oversee email performance and reporting by:
    • Tracking, compiling and analyzing campaign results to ensure campaigns are meeting objectives
    • Identify opportunities for campaign testing, execute and report on results and provide go-forward recommendations
  • Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
  • Provide other support to projects as needed by the digital marketing team.

People

  • Collaborate with others to drive flexible and iterative solutions quickly and easily.
  • Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
  • Help others see the impacts of their efforts and proactively engage other functions to get input.
  • Encourage others to freely share their point of view and be open to feedback.

Cultural

  • Model Indigo's beliefs and convey a positive image in everything you do
  • Celebrate diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Senior Manager, Email Marketing

Manager once Removed (MOR): Director, Growth Marketing

KEY RELATIONSHIPS

Internal:

  • Email marketing team
  • Indigo creative studio
  • Online merchandising team
  • Loyalty Team
  • Category managers in various departments
  • Customer Intelligence team
  • Events Team

External:

  • Email service provider (Sailthru)
  • And other technology stack providers

#LI-Hybrid

Qualifications

Work Experience / Education / Certifications

  • Bachelor's degree or college diploma in preferably marketing, communications or business
  • 1+ years of experience in email marketing
  • Experience with project management tools like Trello is preferred
  • Experience in a B2C fast-paced retail/e-commerce environment
  • Understanding of data-driven marketing

Competencies / Skills / Attributes

  • Strong command and understanding of email marketing metrics
  • Detail-oriented with strong analytical, planning and time-management/organizational skills
  • Ability to work in a very fast-paced environment
  • Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
  • Strong communication skills - dealing with stakeholders daily
Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support- if you require an accommodation at any time during the recruitment process.

WELCOME HOME

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