Email Marketing Coordinator

2 weeks ago

Toronto, Ontario, Canada Indigo Full time

Company Description

Dedicated to sharing stories and creating memorable experiences, Indigo is in search of vibrant, customer-focused individuals to help bring our exciting mission to life in our numerous Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a range of thrilling opportunities at our retail locations, distribution centers, and home office for those who share our passions and wish to be part of a dynamic and enriching culture.

Who We Are

  • We have a deep love for books and all things aesthetically pleasing
  • We proudly call ourselves Canada's Cultural Department Store
  • Books are not just our business; they are our heart and soul, and Great Books are JUST the Beginning...

We live by the following principles:

  • We are dedicated to bringing joy to our customers' lives with each interaction
  • Our goal is to create delightful moments for our customers
  • We treat each other with the same care as we would a cherished friend
  • We motivate each other to produce our best work
  • We aim to spark creativity and innovation every single day
  • We give back to the communities we serve

Job Description

The Email Marketing Coordinator is responsible for the day-to-day implementation of email marketing campaigns, calendars, and strategic initiatives that support company and business unit goals.

Key Performance Metrics

  • Main scorecard metrics: Thorough tracking and analysis of campaign performance – open rates, click rates, conversion rates, and revenue impact
  • Ensure creative materials align with our brand, reflect the Indigo voice, and complement online and in-store content.
  • Assess, enhance, and streamline processes within and across teams
  • Ensure satisfaction of cross-functional partners

Key Accountabilities

Functional

  • Execute email campaigns from concept to deployment by creating creative briefs, developing campaign content, managing stakeholder reviews, and ensuring error-free deployments
  • Oversee email performance by tracking, analyzing results, identifying testing opportunities, and staying informed on email marketing trends
  • Advocate for the customer in decision-making processes
  • Identify areas for improvement, diagnose issues, and provide support to digital marketing projects

People

  • Collaborate with team members to find quick solutions
  • Share technical expertise and seek opportunities for learning
  • Help others understand the impact of their work and involve different functions for input
  • Encourage open communication and feedback exchange

Cultural

  • Exemplify Indigo's values and maintain a positive image in all endeavors
  • Embrace diversity of thought and foster a culture of continuous learning and risk-taking
  • Champion and drive change within the team or organization

Scope

Reports to: Senior Manager, Email Marketing

Manager once Removed (MOR): Director, Growth Marketing

Key Relationships

Internal:

  • Email marketing team
  • Indigo creative studio
  • Online merchandising team
  • Loyalty Team
  • Category managers in various departments
  • Customer Intelligence team
  • Events Team

External:

  • Email service provider (Sailthru)
  • And other technology stack vendors

Qualifications

Work Experience / Education / Certifications

  • Bachelor's degree or college diploma, preferably in marketing, communications, or business
  • 1+ years of experience in email marketing
  • Proficiency with project management tools such as Trello is a plus
  • Background in a fast-paced B2C retail/e-commerce environment
  • Knowledge of data-driven marketing

Competencies / Skills / Attributes

  • Solid grasp of email marketing metrics
  • Detail-oriented with excellent analytical, planning, and time-management skills
  • Ability to thrive in a fast-paced setting
  • Efficiently manage multiple tasks, reprioritize as needed, and meet project timelines
  • Strong communication skills for regular stakeholder interactions

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