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Sales Representative
2 months ago
We are seeking a highly motivated and results-driven Sales Representative to join our team at Sleeman Breweries Ltd. As a Sales Representative, you will be responsible for representing our company and growing our portfolio presence in the trade.
Key Responsibilities- Develop and execute sales strategies to achieve territory volume and gross margin targets
- Establish business relationships with customers and advise on Sleeman products, promotions, and sales opportunities
- Hold regular business reviews with customers to discuss product performance and adjust or revise programs or targets as required
- Manage expenses within established budget and implement cost reductions
- Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
- Coordinate and execute various Key Account and Marketing programs and provide feedback on their design, implementation, and effectiveness
- Maintain merchandising standards and work to influence space allotments and product visibility/accessibility based on analysis of sales
- Maintain up-to-date customer information and sales data in customer relationship management software
- Participate in industry events, conferences, and trade shows to promote Sleeman products and build relationships with key stakeholders
- Remain updated on industry trends, competitor activities, and consumer preferences to identify new sales opportunities and market insights
- Minimum 3 years of sales experience in a consumer-packaged goods environment
- Post-secondary education in a related field
- Experience executing sales plans and achieving sales targets and driving revenue growth
- Proven ability to build strong working relationships, internal and external to the organization
- Effective communication, both written and verbal; strong presentation skills
- Computer skills with ability to use Microsoft Office (CRM 365, Power BI, Excel, PowerPoint, Teams)
- Beverage alcohol industry experience is an asset
- Valid driver's license and clean driving record
- Acceptable credit check
- Ability to demonstrate behaviors compatible with organizational values
- Smart Serve training considered an asset
- Spends minimum 4 days per week in the field