Marketing & Communications Specialist
1 month ago
This role involves developing and implementing communications strategies for Student Housing and Community Services, with a focus on marketing and digital marketing.
Key Responsibilities:- Develop strategic communication plans that reflect and support achievement of unit goals.
- Coordinate implementation of communications plans; execute strategies and tactics.
- Coordinate workflow between members of project teams, communication channels, content contributors, user experience specialists, and external consultants.
- Actively seek out partnerships and develop relationships with other campus units and student groups to identify and leverage opportunities for collaboration.
- Assess the effectiveness of established communications plans and make recommendations for future improvements.
- Create, maintain, and communicate project timelines, schedules, and cost estimates that support the progress of initiatives.
- Ensure that initiatives effectively promote the objectives and key messages of SHCS and are aligned with the VP Students communications strategy and the branding and reputation of UBC.
- Manage SHCS social media and blog communications by crafting plans and editorial schedules, sourcing emerging channels, and producing and actively participating in and monitoring communications.
- Solicit, compile, and edit content for blogs and e-newsletters, and coordinate and prepare content for targeted email communication campaigns.
- Track data, including sales, follower growth, reviews exposure, and web traffic, and maintain data reports and prepare reports for the marketing team and key stakeholders.
- Monitor and coordinate all SHCS campus communicators, elevate communications through the development of central marketing communications resources, and collaborate on special projects.
- Update, optimize, and maintain SHCS web content, ensuring it is of high quality and consistent with the UBC brand.
- Develop format concepts in consultation with internal and external design and production staff, and prepare text for transfer to designers in final and approved state.
- Provide input to the overall digital marketing budget and maintain familiarity with major communications trends, issues, and technologies.
- Function as a communications resource for all SHCS units, sharing expertise and developing intuitive and easy-to-use materials that allow unit staff to handle some communications tasks independently.
- Assign and oversee work of student work learn employees, providing feedback and supporting their growth.
- Oversee campaign budgets, including prizing and digital advertising, and manage and attend certain events within units, across, and beyond campus.
- Make independent decisions and recommendations in areas of prioritizing, planning, and executing communications plans, and exercise judgment and tact in dealing with staff, faculty members, students, and alumni.
- Undergraduate degree in a relevant discipline.
- Minimum five years of related experience, or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one's own.
- Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion.
- Undergraduate degree in a relevant discipline.
- Minimum of five years communications and marketing experience, preferably in large, complex organizations, or the equivalent combination of education and experience.
- Proven experience in strategic communications planning and project coordination.
- Ability to plan and implement a broad range of digital and non-digital communications projects.
- Experience in event coordination, including advertising, engaging the public, and providing metrics after events.
- Experience using established and emerging social media channels for communication and audience engagement.
- Demonstrated understanding of web design and usability best practices.
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