Marketing Manager

1 month ago

Langley, Canada Targeted Talent Full time

Seeking an experienced Senior B2B Marketing Manager to develop and execute marketing programs, drive brand awareness, and support revenue generation in North America.

We are looking for a creative and data-driven individual to join our team and establish best practices in B2B marketing. As a Senior B2B Marketing Manager, you will be responsible for developing and executing all marketing programs and campaigns, working closely with sales and cross-functional teams to build and activate go-to-market strategies and sales enablement for new and existing products.

Responsibilities
  • Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation in North America.
  • Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
  • Partner with sales and other cross-functional teams to build and activate go-to-market strategies and sales enablement for new and existing products.
  • Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry.
  • Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads, and demonstrate leadership within the industry.
  • Implement an efficient and effective lead generation strategy for key customer segments to target, attract, and convert quality leads, leveraging marketing automation, content, web, social, events, and other channels.
  • Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent.
  • Ensure that key performance indicators are being tracked, evaluated, and that regular updates are being made to internal and external stakeholders.
  • Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
  • Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs.
  • Negotiate contracts for services needed to execute a marketing strategy.
  • Develop and distribute materials related to sales, training, and marketing.
  • Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
  • Perform other duties as assigned.
Required Skills/Abilities
  • Bachelor's degree in business, marketing, or related field required; Master's degree preferred.
  • 5-7+ years of B2B marketing experience with a focus on lead generation.
  • Experienced in building a successful B2B brand.
  • Ability to create, implement, and monitor budgets.
  • Understanding of marketing automation and lead generation principles.
  • Customer-centric with an excellent understanding of analytics.
  • Strong analytical and problem-solving skills.
  • Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
  • Roll up your sleeves attitude and ability to work independently in an environment of competing priorities.
  • Excellent verbal and written communication skills.
  • Ability to work in cross-functional teams.
  • Experience in the sustainability sector is an asset.
  • Experience with HubSpot, Google AdWords, social media is an asset.

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