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Marketing Manager, 20 Month FTC

2 months ago

Calgary, Alberta, Canada 3P Learning Full time

**Marketing Manager, AMER**

**Drive growth and innovation in the education technology space**

We're seeking an experienced Marketing Manager to lead our regional marketing team in growing new customer acquisition across Canada and the US. As a key member of our global marketing team, you'll be responsible for developing and executing comprehensive demand generation campaigns, leveraging various channels to drive revenue growth and brand awareness.

**Key Responsibilities:**

* Plan, develop, and oversee the execution of demand generation campaigns, leveraging digital advertising, influencer marketing, content marketing, email, social media, PR, and events.
* Collaborate with cross-functional teams to understand the target audience, market trends, and competitive landscape.
* Closely monitor campaign performance, ensuring campaigns deliver a return on investment (ROI) and report key metrics and learnings to stakeholders.
* Utilize marketing automation tools to oversee lead generation programs, including targeted email campaigns, webinars, and other content-driven initiatives.
* Implement data-driven strategies to optimize lead conversion rates and increase customer acquisition.
* Oversee planning and coordination of events, both virtual and in-person, to promote the company's services and enhance brand visibility.

**Content Development:**

* Collaborate with sales and internal subject matter experts to develop compelling and targeted content that resonates with the target audience.
* Ensure content is optimized for different channels and buyer personas.

**Market Insight and Research:**

* Stay abreast of trends and developments in the U.S. and Canadian EdTech market, keeping a pulse on the competitive landscape and emerging opportunities.
* Conduct market research to identify and capitalize on market-specific demand generation strategies.

**Collaboration and Alignment:**

* Work closely with sales and product leadership to ensure seamless coordination between marketing and sales efforts, contributing to a unified customer experience.
* Provide regular updates and performance reports to stakeholders, demonstrating the impact of marketing initiatives.

**Managerial Duties:**

* Coach and develop a remote team of three marketers.
* Develop yearly marketing plan & budget for the region.
* Ongoing budget management and reporting of campaign results.
* Management of direct reports, including performance reviews.
* Hiring for the team where required.

**Requirements:**

* 10+ years of experience in a similar marketing leadership role, with a strong emphasis on the Education sector and B2B, SaaS, or technology sectors.
* A leader with a proven track record of empathetic mentorship and the ability to foster a supportive and inclusive environment.
* Commercially minded with strong financial literacy, including experience managing budgets for marketing campaigns, analyzing marketing spend and ROI.
* Familiarity with digital marketing tools and platforms, including CRM systems and marketing automation tools (ideally Salesforce).
* Proactive work style, able to initiate and drive projects to completion with minimal oversight.
* Proven expertise in project management and cross-functional collaboration.

**Why 3P Learning?**

* We offer a collaborative, impactful work environment within a global 3P community.
* We offer best-in-class benefits, including generous paid time off policies, a Healthcare spending account, and a Group RRSP plan.
* We have a new and vibrant, well-appointed office in the heart of downtown Calgary where the team connects and collaborates regularly.