Senior Director Community Engagement

2 weeks ago


Toronto, Ontario, Canada GS1 Canada Full time
The Senior Director of Community Engagement & Partnerships is responsible for leading the development and implementation of strategies that result in subscription growth and retention, for all industry sectors while improving the value and delivery of GS1 Canada service offerings. The Senior Director of Community Engagement & Partnerships will collaborate with and influence key stakeholders within organizations (data recipients, jurisdictions, license producers, and broker-distributors) to advance GS1 Canada's sector adoption of global standards through the usage of our Industry Managed Solutions. Key metrics for this role may include subscribers' retention, new subscribers acquired, subscriber satisfaction rating, and increase in adoption of all Industry Managed Solutions other products, and services.
Key Responsibilities
  • Translate vision, mission, and strategic objectives into functional goals, ensuring successful integration with other functional areas for all sectors.
  • Contribute to decisions in support of policy and strategic direction.
  • Work closely with the Vice President of Community Engagement & Partnership to develop and implement strategies and campaigns to drive new subscribers, establish programs to increase existing subscribers' compliance to Trading partner's requirements, reduce attrition, and increase adoption of global standards and GS1 Canada's Industry Managed Solutions and services.
  • Direct the Community Engagement team to plan, initiate and manage campaigns to ensure cost recovery targets while delivering value to data recipients and data providers.
  • Identify opportunities and tactics to increase cost recovery across all sectors.
  • Consult and collaborate with department leaders, courageously addressing behaviors that prevent collaboration.
  • Ensure subscriber relationships are established and maintained through the provision of exceptional service, at all levels of the organization including C-suite.
  • Handle customer escalations from the Community Engagement & Partnership team.
  • Optimize investments (expenses) and resource allocation.
  • Provide leadership to direct and indirect reports by providing motivation, mentoring, and coaching to all staff, to drive subscriber engagement and satisfaction.
  • Ensure priorities of the team are managed and delivered, by directing and reviewing work, providing necessary training and development, and performance management.
  • Ensure that the team is consistently acquiring new skills as well as enhancing and growing the current skills within the department, identifying new challenges and assignments to prepare for future roles.
  • Ensure teams are performing at an optimal level and are contributing positively to the department's key performance indicators.
  • Monitors team's productivity, through oversight and extensive reporting.
  • Achieve results through others.
  • Liaise between the Marketing and Subscriber Service/Account Coordinator teams to ensure campaigns are conducted according to strategy.
  • Manage a continuous learning environment by executing training programs associated with GS1 Canada standards and services.
  • Lead departmental projects ensuring timely completion of deliverables, through creating milestones, identifying, and overcoming obstacles and leading the team effectively.
  • Lead the Cannabis workgroup and build relationships with all the different stakeholders within the workgroup.
  • Support business development activities by participating in external sales meetings as required by the business.
  • Ensure ongoing understanding of all emerging technologies and services provided by GS1 Canada and elsewhere.
  • Participate in department leadership team meetings.

Skills, Knowledge & Expertise
  • Undergraduate degree or college diploma in Business.
  • Minimum 5 to 7 years related experience in a management role in an external facing customer environment. Preference will be given to those with B2B account management experience within large and medium-sized manufacturers and retail industry partners.
  • Proven leadership skills in motivating and educating team members, with a demonstrable track record in managing a high-performance team either in the office or remotely.
  • Strong interpersonal skills and professionalism to develop and maintain collaborative working relationships and partnerships with stakeholders and colleagues at all levels.
  • High level of proficiency with MS Office products.
  • Experience in utilizing CRM systems for tracking engagement activities and lead development.
  • Effective time management and organizational skills, and strong working knowledge of project management methodologies.
  • Ability to lead through ambiguity.
  • Superior, proven oral and written communication skills, capable of preparing and presenting internal and external business briefs and presentations.
  • Positive can-do and take-charge attitude.
  • Ability to build credibility through experience and a consensus-driven approach.
  • Ability to manage competing priorities and conflicting commitments.
  • Ability to motivate, coach, and mentor team members.
  • Entrepreneurial spirit suited for fast-paced, results-based environment and requiring flexibility to changing needs.
  • Bilingualism (English/French) is considered an asset to engage with potential and existing subscribers and stakeholders across the country.


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