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Senior Advisor, Web

2 months ago

Toronto, Ontario, Canada University Health Network Full time

**Senior Advisor, Web Position at The Michener Institute**

Seeking a highly experienced web management professional to lead the development, enhancement, and maintenance of Michener's online properties, ensuring a user-friendly and accessible experience for key audiences.

Job Description

The Senior Advisor, Web will be responsible for managing Michener's online presence, taking a leadership role in ensuring the website is functional, up-to-date, and utilizing best practice technologies to serve key audiences. Working within a dynamic team of communications and marketing specialists, the Senior Advisor, Web will draw on their extensive experience in overall website management to support Michener's strategic objectives.

**Key Responsibilities:**

• Manage and monitor all aspects of Michener's intranet and external website
• Oversee the development, enhancement, day-to-day maintenance, troubleshooting, and support of
• Collaborate with subject matter experts to write and edit website content that supports Michener's strategic priorities and marketing efforts
• Conduct ongoing content audits, ensuring online content is relevant, useful, and up-to-date
• Maintain the ongoing quality and efficiency of and Michener's intranet
• Monitor Michener's compliance with AODA and WCAG2.0 on online properties and keep the website up-to-date according to global web accessibility standards
• Lead the user experience management of
• Responsible for website performance utilizing metrics and analytics to support decision making
• Collaborate with departments across the organization to advise on strategy and support content development
• Develop and maintain user manuals for content contributors across Michener
• Lead the project management of all system upgrades, collaborate with external vendors where needed to implement
• Advise on industry best practices and make recommendations on improvement and enhancement to the website
• Manage plugin customization and updates
• Troubleshoot server and WordPress configuration issues
• Perform and restore from backups as needed
• Monitor cyber security threats and support breaches, if needed

**Qualifications:**

• Undergraduate degree in a computer-related field, digital media, or a combination of post-secondary education with extensive digital media and marketing experience
• Additional education and/or experience in project management, user experience, or information technology is considered an asset
• A minimum of 7 years of related web management experience

**Communication and Interpersonal Skills:**

• Strong team player with excellent communication and interpersonal skills
• Ability to undertake website-based writing and content creation, previous experience writing and creating content for a website considered an asset
• Ability to build and maintain relationships with staff, faculty, students, and leadership
• Ability to collaborate with subject-matter experts to ensure clear, concise, and accurate language across the website

**Web Technology and Digital Media Skills:**

• Ability to organize and manage strategic web communication plans, products, and services efficiently
• Comprehensive knowledge of digital and social media best practices and trends across a variety of platforms, with the ability to develop strategies, processes, and resources to support appropriate, optimized, and effective content and use
• Expert knowledge of Macromedia suite, Adobe suite, Content Management Systems, and Web standards
• Experience integrating diverse platforms with websites for comprehensive user behavior tracking, including proficiency in Google Tag Manager for creating and managing conversion events
• Thorough knowledge of WCAG and AODA compliance, and web writing best practice ensuring compliance to AODA
• Highly proficient at WordPress, SharePoint, PHP, MySQL, JavaScript, JQuery, HTML5, CSS3, Bootstrap, FontAwesome
• Great understanding of Search Engine Optimization (SEO) and web analytics tools (eg. Google analytics)
• Understanding of CRM platforms
• Knowledge of cyber security

**Project Management and Problem-Solving Skills:**

• Strong project management and leadership skills to coordinate web development projects
• Exceptional organizational skills with the ability to manage timelines and meet deadlines
• Demonstrated problem-solving and analytical skills, results-driven