Associate Manager, Ad Operations

1 week ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

Job Summary: Retail Media Network Associate Manager, Ad Operations, responsible for driving client success on retail media networks, managing campaigns, and optimizing results.

About the Role:

As a Retail Media Network Associate Manager, Ad Operations, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.

  • Lead the design and execution of high-impact advertising campaigns for retail media platforms, elevating brand presence and sales.
  • Evaluate campaign performance, applying insights to refine strategies for increased effectiveness.
  • Drive collaborative initiatives with teams like creative, account management, and tech to ensure seamless campaign integration.
  • Keep a finger on the pulse of the industry to proactively respond to market trends and competitor movements.
  • Oversee budget management for campaigns, aiming for optimal ROI while maintaining financial stewardship.
  • Champion ongoing experimentation with ad placements and targeting to enhance campaign performance.
  • Provide expert guidance to clients on strategic campaign improvements and retail media best practices.
  • Liaise with product development, infusing frontline insights to evolve our advertising solutions.
  • Synthesize campaign data into clear, insightful reports for clients, highlighting key achievements and learnings.
  • Address campaign challenges proactively, offering timely resolutions to maintain momentum.
  • Maintain agility in campaign management, swiftly adjusting to platform and market shifts to seize new opportunities.
  • Support the sales process with strategic media planning and persuasive proposals, backed by strong pre-sales engagement.
  • Engage in continuous learning to stay ahead in the evolving landscape of retail media advertising.

About You:

  • A Bachelor's degree in a field related to Marketing, Advertising, Business Analytics, or equivalent, complemented by 4-5 years in digital advertising campaign management, including social media, display advertising, search, and sponsored products.
  • Expertise in data analysis, leveraging metrics to innovate and refine comprehensive campaign strategies.
  • Exceptional communication and teamwork skills, crucial for synergistic collaborations and clear client communications.
  • A solid grasp of retail media networks and their strategic importance in the digital advertising domain.
  • The capacity to effectively prioritize and progress multiple projects in a fast-moving environment, while maintaining meticulous attention to detail.
  • A proactive growth mindset, with a constant appetite for industry developments and learning novel approaches to campaign enhancement.
  • Ready to offer thought leadership and actively contribute to evolving best practices in the retail media network space.
  • An independent, driven team member who thrives on assuming responsibility and inspires others to achieve collective goals.

About Our Company:

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

Our Commitment to Diversity, Inclusion and Belonging:

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

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