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Vice President, Triangle Analytics, Modelling, and Mar Tech

1 month ago


Toronto, Ontario, Canada Canadian Tire Corporation Full time

Canadian Tire Corporation, Limited is seeking a Vice President, Triangle Analytics, Modelling, and Mar Tech to lead the delivery and optimization of Triangle campaigns across the customer lifecycle.

The successful candidate will be an accomplished product leader with 15+ years of experience in data analytics, preferably within a retail or loyalty program environment. They will have a strong understanding of loyalty programs and their impact on customer behavior, as well as expertise in statistical analysis, experimentation methodologies, customer segmentation modeling, and campaign measurement.

The ideal candidate will have a proven track record of managing analytical and technical teams, delivering impactful data products and insights. They will be proficient in utilizing tools such as Python, R, SQL, or other programming languages to create models, data products, and digital capabilities and products.

The Vice President, Triangle Analytics, Modelling, and Mar Tech will be responsible for:

  • Setting the strategy and roadmap for the Rewards digital & data product landscape
  • Ensuring a deep understanding of the Triangle Customer Base, leveraging the work and insights from the Enterprise Customer Analytics Team
  • Continuing to evolve a high-performing organization, aligned to CTC's core values, with effective measures, people, and processes
  • Building successful stakeholder relationships with other business and functional stakeholders
  • Collaborating with teams within Triangle and CTC to effectively leverage talent and work across the enterprise

The Vice President, Triangle Analytics, Modelling, and Mar Tech will also be responsible for:

  • Developing a roadmap for the capability development and delivery, and corresponding investment required to support the strategy
  • Driving revenue and margin through 1:1 offers delivery and execution
  • Developing and delivering data and modeling products, including recommendations engines
  • Managing the loyalty customer universe, ensuring accurate data integration and management within the loyalty platform
  • Digital Products: Driving the development and enhancement of digital products associated with the Triangle Program

The Vice President, Triangle Analytics, Modelling, and Mar Tech will work closely with Enterprise Customer Analytics, IT, and Digital to drive the growth of Triangle KPIs. They will also be responsible for leading the team responsible for generating reports and analysis related to the Triangle campaigns, with a particular emphasis on tracking customer response and digital engagement of the customer within Customer Journeys and across the entire Customer Lifecycle.

Canadian Tire Corporation, Limited is one of Canada's most admired and trusted companies, with more than 90 Owned Brands, 1,700 retail locations, financial services, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. We are committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything we do.