Current jobs related to PPC Specialist - Markham, Ontario - Nvision Solutions

NVISION is a leading hybrid digital marketing agency that combines execution with strategy to provide a full-spectrum service from web design & development to digital and social media marketing. As a PPC Specialist, you will work with our current and future clients to reposition their brand in the market, resulting in a more dynamic presence reaching new audiences.

• Plan and execute paid advertising campaigns on Google Ads, including data gathering, campaign management, ad creation, and analysis.
• Design and execute PPC strategies aligned with client marketing goals, encompassing lead generation, brand awareness, and conversion optimization.
• Analyze market trends and consumer behavior to ensure campaigns are innovative and effective.
• Measure and report campaign performance, assessing against goals such as ROI and KPIs.
• Implement and manage tracking mechanisms for various campaign elements, including website traffic, clicks, conversions, and other relevant metrics.
• Configure and optimize conversion tracking through Google Tag Manager to accurately measure and attribute conversions.
• Utilize Google Analytics 4 and other relevant tools to gather in-depth insights into campaign performance, audience behavior, and attribution.
• Continuously optimize campaigns based on real-time performance metrics to enhance efficacy and ROI.
• Manage campaign budgets effectively to maximize advertising spend and achieve maximum impact.
• Implement strategic bid management and cost-effective campaign designs to increase ROI.
• Brainstorm new and creative growth tactics to enhance campaign effectiveness.
• Stay abreast of PPC advancements and leverage cutting-edge tools and technologies to keep campaigns ahead of the curve.
• Communicate complex strategies in accessible terms to build and maintain client trust and loyalty.
• Provide strategic consulting to clients, ensuring they are informed, engaged, and confident in campaign direction.
• Set up and maintain Google Tag Manager configurations for tracking purposes, ensuring accurate data collection and reporting.
• Generate and deliver comprehensive reports on campaign performance, including key metrics, trends, and actionable insights.

• Accountable for the results of the paid campaigns being prepared and optimized. You are expected to report on progress and to provide context on what is being executed.
• Internal education - accountable to effectively educate internal partners & stakeholders on new developments in paid digital advertising on all relevant platforms.

• Bachelor's degree in Marketing, Advertising, or related field.
• Proven experience in PPC campaign management, with a strong track record of driving results and ROI. A minimum of 3 years of experience.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Strong communication and client-facing skills, with the ability to articulate complex strategies clearly.
• Up-to-date knowledge of digital marketing trends, tools, and best practices.

NVISION is a dynamic and collaborative work environment that values creativity, transparency, and innovation. We are committed to fostering a culture of continuous learning and growth, where our team members are empowered to take ownership of their work and contribute to the success of our clients.

• We are all Creatives
• Build Trust with Transparency
• Have the Courage to Do More
• Get Better at Getting Better
• Have a problem? Find a solution.
• Everyone is Nvision
• Invest in Us and We'll Invest in You

• We have a dog-friendly office with lots of furry visitors
• We always encourage a highly collaborative environment where the best solution can come from anywhere or anyone
• We hate micromanaging. We want to see our colleagues succeed and empower them to grow and do more.
• We celebrate our wins on a regular basis This includes monthly team get-togethers and lunch-and-learns.
• We have flexible vacation time.
• We firmly believe that we're all human at the end of the day and deserve to live a life outside of work. That's why a healthy work-life balance is so important to us and we make sure to keep it that way.