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Advertising Manager

2 months ago

Ottawa, Ontario, Canada Hard Rock Hotel and Casino Full time
Job Title: Advertising Manager About the Role: We are seeking an experienced Advertising Manager to join our team at Hard Rock International. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive advertising strategies to drive business growth and brand awareness. Job Summary: The Advertising Manager will oversee the development and execution of all traditional and digital advertising initiatives, including planning, coordination, execution, and tracking. This role will manage a detailed production schedule with emphasis on direct mail, radio, and other print communications across all stages of production. The incumbent will also manage email projects from discovery and design phases to development and implementation. Key Responsibilities: • Develop and implement comprehensive advertising strategies to drive business growth and brand awareness • Manage marketing campaign elements from concept through execution • Oversee the creation of print advertising vehicles, including postcards, brochures, event materials, self-mailers, high-end invitations, posters, backlites, and large medium signage • Manage external agencies on all aspects of media planning and buying, creative development, and execution • Manage and track expenditures, accruals, reporting, and invoicing • Meet with external account executives regarding advertising opportunities and monitor performance to local competition • Responsible for internal coordination of all marketing communication deliverables • Determine the best use of media across all platforms, including print, broadcast, digital, and OOH • Establish metrics for all advertising initiatives to determine cost benefits and return on investment • Collaborate with the creative team and vendors to ensure continuous improvement and optimal production solutions for new and existing materials and concepts • Ensure consistency across all media forms and follow brand standards and regulatory standards • Develop specifications for departmental communication plans • Manage team member development, including accountability, training, and performance evaluation Digital Marketing Responsibilities: • Responsible for testing across multiple platforms and designs, best practices on templates, and staying current with email and digital trends • Provide marketing strategy insights and recommendations to enhance the acquisition and retention of customers • Collaborate with the database marketing department to ensure project and timelines are met • Audit content strategy and provide recommendations for improvement • Review monthly content calendars for accuracy of information • Maintain brand standards and strategy in social media executions • Capture content on site during concerts, sweepstakes, or giveaways, tournaments, or jackpots • Work directly with the agency to plan shot lists or content archetypes, ensure development of assets, and ultimately post to channel • Assist as needed with influencer programs on property Qualifications: • Bachelor's degree in Business, Advertising, Marketing, or related field required • Minimum of five (5) years Marketing/Advertising experience, preferably in an agency environment or another casino business required or an equivalent combination of education and/or experience • Experience with Photoshop, InDesign, and other graphic/production software • Experience in Google Analytics, SEO/SEM knowledge, and Google Doubleclick adserver • The ability to obtain registration as a Category 1 Gaming Assistant with the Alcohol and Gaming Commission of Ontario • Must be 19 years of age or older Skills: • Outstanding interpersonal and guest service skills • Strong knowledge of Media Buying in Ontario and Canada • Superior organizational and time management skills • Strong attention to detail • Strong verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact • Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment • Excellent judgment and decision-making skills • Excellent management skills • Ability to multi-task and utilize resources to execute tasks within a deadline-oriented environment • Commitment to continuous process improvement initiatives and ability to solve problems creatively • Highly motivated and high level of initiative; inspires confidence to work independently and in support of department goals and business objectives • Knowledge of the print production process and agency workflow required • Fluently Bilingual in English and Canadian French (written and oral) Physical Demands: • The working conditions are those typically found in an indoor, climate-controlled office environment • Will be exposed to casino-related factors, including but not limited to, excessive noise, large crowds, and stress related to servicing guests in a high-pressure and fast-paced environment • Must be able to stand for an entire shift and be able to move throughout the Casino and/or Hotel areas About Hard Rock International: Hard Rock International is a global leader in the hospitality industry, with a portfolio of iconic hotels, casinos, and entertainment venues. We are committed to providing an inclusive workplace culture for every team member and strive to foster a work environment that is respectful, supportive, and inclusive.