Marketing Coordinator

3 weeks ago

Calgary, Alberta, Canada Calgary Economic Development Full time
Salary:

Calgary Economic Development is an opportunity-maker, helping to spark and fuel Calgary's growth. Our job is to connect people with resources that can help them grow their careers or businesses, thrive in new locations or markets, and feel at home in our community. We offer a wealth of information to help everyone succeed and we tirelessly promote Calgary, in Canada and around the world. We're exhilarated about our role in shaping and sharing Calgary's story and we're proud to be part of the energy.

Job Summary:

As a part of Calgary Economic Development's Marketing & Communications team, the Marketing Coordinator supports the planning and execution of marketing and communications programs and initiatives that promote Calgary as the location of choice for business, investment and career growth locally and in key markets nationally and internationally.

Key Responsibilities:

  • Collaborates with the Manager of Marketing and broader team to plan, develop, implement and evaluate overall marketing and communications programs to achieve the goals of the organization; including but not limited to:
    • Paid advertising campaigns (print, digital, Out-of-home, social)
    • Lead generation campaigns (ex: email marketing/ nurturing campaigns)
    • Web development and content
    • Collateral (printed & digital)
    • Event communications
    • Social media content
    • Sponsored content
  • Act as a corporate and city brand ambassador within the organization and with Calgary's other promotional agencies; develops consistent approach and tools to maintain brand integrity.
  • Assist with brand asset collection and curation (images, social graphics, landing pages development).
  • Develop content for digital and social media, email campaigns, websites, collateral, and videos.
  • Work with agencies, suppliers and sponsors to execute marketing and communications programs that are planned to meet objectives in area of focus.
  • Coordinate printing/purchase of materials across CED and affiliates to ensure optimum purchase price and seeks to be preferred client with vendors supporting marketing programs.
  • Manage project schedules for campaigns/events/PR initiatives.
  • Assist with event planning and logistics across the organization.
  • Other administrative tasks as required such as booking meetings, and reconciling budgets.

Let's Talk About You:

You are a marketing and communications generalist with a passion for Calgary. You are a great collaborator who embraces teamwork and is effective at building relationships across various disciplines in an organization.

You are very detail-minded and thrive at managing project schedules, deliverables and deadlines in a fast-paced environment that demands juggling multiple priorities simultaneously.

You are results-driven, motivated to do the right thing for the right reasons, keeping your eye on the common goals of the organization.

Education:

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations or other relevant experience

Experience:

  • Minimum of 2-3 years of technical experience in marketing, communications or other related industries.

Note: An equivalent combination of education and experience may be considered.

Key Competencies:

  • Collaboration: Participative & information sharing / generally works independently
  • Accountable: Takes ownership of own work, ensuring quality
  • Respectful: Able to work well in teams; is respectful of others
  • Entrepreneurial: Ability to self-motivate with a drive for achievement.
  • Proven project management skills - ability to keep marketing schedule on time for advertising/PR/events
  • Strong writing and editing skills – the ability to write in clear and concise messages for various internal and external audiences
  • Effective time management in a fast-paced, ever-changing environment
  • Interpersonal skills with strong verbal communication skills
  • Innovative, creative, and hard-working, with a passion for being part of the energy of Calgary
  • Demonstrated understanding of:
    • Branding
    • Copywriting
    • Graphic Design
    • Email Marketing Skills
    • Social Media Marketing/Social Media Scheduling Tools (Hootsuite, Sproutsocial)
    • Print Design
    • Campaign integration / content management
    • Writing for the web (SEO understanding)
  • Proficient with Microsoft Office applications, especially Excel and PPT
  • Design skills in Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver and InDesign) are an asset.
  • Experience creating social content, including video content, is an asset.
  • Experience with CMS and CRM platforms, as well as digital marketing tools such as Google Analytics is an asset.

What's In It For You?

CED offers more than a competitive base salary to our employees. We have a comprehensive benefit plan that includes 100% employer paid benefit premiums, RRSP's, a health care spending account, and a generous vacation and flex time policy. We are committed to our employee's mental health and offer resilience training with Headversity, free counselling with an EAP program, in addition to paramedical coverage through our medical benefits plan.

CED encourages and supports life-long learning and professional development. Employees are encouraged to access up to $2500 per year of funded professional development training opportunities. If you are looking for purpose driven work and are interested in joining us on our mission to diversify Calgary's economy, we invite you to apply.

EDI Commitment Statement:

Calgary Economic Development celebrates diversity and is committed to advancing Equity, Diversity and Inclusion (EDI). Through EDI, we create a path to success for all our employees, where they have equal opportunity for advancement, have the voice to contribute to our collective growth and development and work in an inclusive environment.

We strongly believe in accessibility in the work we do and welcome requests to make the hiring process as accessible as possible. Accommodations are available for candidates on request during all aspects of the selection process. Please advise at any point and we will do our best to work with you to meet your needs.

Calgary Economic Development adheres to the Alberta Human Rights Code. We encourage applications from Indigenous peoples and persons of all races, ethnic origins, religions, abilities, sexual orientations, and gender identities and expressions. Please be aware that Calgary Economic Development is committed to having a safe work environment.

To Apply:

Interested candidates should submit their cover letter and resume in confidence to: by 4:00 pm, September 3, 2024.

We wish to thank all applicants for their interest and effort in applying for this position. Only candidates selected for interviews will be contacted.

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