Revenue Marketing

We're hiring for multiple roles across a range of teams in Revenue Marketing. These folks drive revenue by turning products into cohesive solutions, narratives, stories, offers, and messaging for marketing and sales channels.

The roles we're hiring for include Revenue Marketing Leads, Marketing Operations, Demand Generation Leads, Event Marketing Managers, Industry Marketers, Campaign Marketers, Partner Marketing Managers, and more.

Revenue Marketing Roles:

• Develop the product narrative and positioning that differentiates Shopify's product strategy, products, and features, and build the solution narratives and positioning that differentiates Shopify's upmarket strategy, products, and features
• Understand merchant needs, the product roadmap, and market trends across the holistic Shopify platform
• Own the end-to-end GTM strategy to enable successful product launches and growth campaigns, and do this by working cross-functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data, Revenue Operations, and Sales
• Craft and implement holistic enablement strategies and tools to drive commercial and partner organizations and outcomes
• Forge high-utility relationships with the sales organization, maintaining a two-way partnership designed to share insights, level up sales conversations, and create best-in-class enablement

Marketing Operations Roles:

• Serve as a trusted advisor to the Commercial Marketing team, providing comprehensive measurement and analytics support across various product lines within the marketing funnel
• Establish and own a robust marketing measurement framework, including learning plans, deep-dive channel and campaign analysis, audience identification, budget forecasting and goal setting
• Design, build, and maintain dashboards to effectively track and visualize key marketing metrics and funnel performance — providing clear visibility into marketing campaign results and effectiveness, including aspects such as lead funnel, opportunity stages, pipeline contribution, and ROI
• Conduct comprehensive analyses of the marketing funnel in collaboration with cross-functional teams — identifying bottlenecks, optimizing customer journeys, and leveraging data to inform decision-making and develop strategies for improving conversion rates and overall funnel efficiency
• Transform complex data into actionable insights and recommendations for Product Marketing, Demand Generation, and Content teams — driving growth and optimization
• Collaborate with data scientists and marketers to design, analyze, and interpret experiments for causal inference — developing extensive knowledge of merchant journeys, campaign measurement, A/B testing, customer segmentation, targeting optimization, and marketing mix modeling/econometric analysis
• Coordinate the development and execution of Revenue Marketing programs — managing timelines, approval checkpoints, and delivery of assets, and then gather the information, resources, and tools to ship impactful programs

Industry Marketer:

• Build an industry marketing strategy in collaboration with our sales and industry leadership to drive pipeline and closed deals
• Position and package Shopify's solutions for vertical-specific use cases
• Lead account-based marketing campaigns that target enterprise accounts within your vertical
• Develop vertical-specific sales collateral, assets, and deal approaches in partnership with sales
• Run vertical-specific field marketing campaigns across hosted events, conferences, VIP experiences, and trade shows
• Identify key industry influencers, publications, and analysts to support marketing activity

Events Marketing:

• Lead retail growth campaigns that target segments and verticals with strong product market fit — optimizing and iterating throughout to maximize impact
• Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute those plans, and then evaluate performance to drive improvement over time
• Work with content creators to collate all content roadmaps and build marketing's content calendar, with the goal to provide 360 degree visibility for stakeholders of all content being produced throughout the year
• Work with the marketing content pods to design a framework to identify and address gaps in content, perform comprehensive content audits, and establish a regular content review cadence to ensure the relevancy of all content while retiring out-of-date assets
• Become a champion of our new content lifecycle management system — co-own the project's content aspect and system roll-out to our marketing teams
  

You might be great in a Traditional Revenue Marketing role if you have:

• A minimum of 6+ years experience in a revenue-driven marketing organization, product marketing, or events
• A strong understanding of marketing B2B and B2B2C SaaS products
• Experience driving global business, product, and product marketing strategy
• Experience with go-to-market and journey optimization
• Experience with a growth company or growth business unit
• A strong interest in becoming a retail expert coupled with passion for emerging technologies
• Experience using data/analytics to measure the impact of your work in the context of the business priorities
• Experience working closely with commercial teams (sales, demand generation, and business development)

You might be great in a Marketing Analytics Roles if you have:

• A Bachelor's degree in a quantitative field such as Statistics, Social Sciences, Economics, Mathematics, or Quantitative Marketing is preferred
• 8+ years of experience in marketing analytics with a focus on applied statistics, experimentation, ad efficacy measurement, and campaign optimization.
• Demonstrated ability to make sharp marketing and business judgements, with the capacity to discern critical information amidst complex data
• Strong analytical skills, including the ability to structure and conduct analyses, interpret raw data, draw meaningful conclusions, and develop compelling, actionable recommendations.
• A deep understanding of the digital advertising and measurement ecosystem
• Familiarity with applied statistics, including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Some roles will require proficiency with advanced analytical tools such as SQL, R, and Python
• Familiarity with reporting tools (for example: Tableau, GA4, Looker Studio, etc.) and knowledge of web measurement technologies, ad serving platforms (for example: DART), and website analytics software
• Experience developing new solutions and research from scratch
• Excellent communication skills, with the ability to clearly and concisely communicate complex, technical concepts to a diverse audience

You might be great in a Marketing Operations Manager, Programs role if you have:

• Strong program management and operational skills, ideally gained by working in an agency or an in-house B2B marketing setting for a minimum of 5 to 6 years
• Experience structuring and scoping complex projects across different channels
• Hands-on experience with different operational and program management approaches; experience with agile marketing would be a bonus

Still interested? Great To match you with your ideal role, we'll take the time to get to know you and the skills you bring to the table. If you're applying to a specific role, we'll respond within 10 business days. If we don't have an immediate opening, don't worry We'll give you an update and keep you in mind for future roles. Just do us a favour and try not to submit more than one or two applications. Only submit additional applications if you really match the criteria for multiple roles.