Paid Display
3 weeks ago
Your peers in Shopify's Growth team have diverse backgrounds, skill sets, and experiences but share an established track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams. We have a cutting-edge, expanding Video & Programmatic Display program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth. You will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. This role will require you to build strong relationships and partnerships with teams of different disciplines, in many regions and at all levels.
Responsibilities
- You will be responsible for managing and executing the day-to-day operations of our display and video customer acquisition program including launching, testing and optimizing video and programmatic campaigns.
- You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally.
- You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy
- You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
- You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
- You will be responsible for actively communicating the progress and financial health of the program across the organization.
Qualifications
- A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns.
- Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel.
- Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
- Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
- Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
- Strong stakeholder management & communication skills required.
- Ability to thrive in a fast paced environment and have the ability to navigate through ambiguity and work with minimal guidance.
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