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Head of Brand

2 months ago

Toronto, Ontario, Canada Happy Koala LLC Full time

Seeking a visionary Head of Brand to develop and execute a comprehensive brand strategy, elevating Happy Mammoth's presence across markets, enhancing brand equity, and driving customer engagement.

Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe, and the United States. We specialize in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living full lives.

Responsibilities
  • Analyze brand positioning and consumer insights to inform strategic decisions
  • Create a compelling internal and external brand story that resonates with customers
  • Develop and communicate a clear vision and mission for the brand
  • Translate brand elements into actionable plans and go-to-market strategies for each region
  • Lead and mentor a team of brand and marketing professionals, fostering a culture of creativity and innovation
  • Establish performance metrics, cost and price parameters, market applications, and sales estimates
  • Measure and report on the performance of marketing campaigns, assessing ROI and KPIs
  • Monitor market trends, research consumer markets, and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor consumer reactions and feedback
  • Develop innovative growth strategies to drive business expansion
  • Align the company around the brand's direction, choices, and tactics
  • Collaborate on product naming and development
  • Develop and execute comprehensive brand strategies for non-digital channels, such as print, TV, radio, and in-store marketing
  • Identify, negotiate, and manage sponsorship opportunities and brand partnerships that align with brand values and contribute to brand awareness and growth
  • Develop and execute PR strategies to enhance brand reputation and media coverage, and plan and manage outdoor advertising campaigns
Requirements and Skills
  • Proven track record in developing and delivering marketing strategies for consumer brands
  • Passion for brand building, customer growth, brand engagement, loyalty, and retention
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills paired with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices