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Marketing Coordinator

4 weeks ago

Fredericton, New Brunswick, Canada Laserglow Technologies Full time

Company Description

Laserglow Technologies, based in North York, ON, specializes in providing high-quality photonics solutions across various industries. They lead and innovate in safety and hazard awareness solutions for industrial settings for over 7 years.

Duties and Responsibilities:

Content Creation

a. Writing and scheduling social media posts

b. Creating content for company's website and social media accounts

c. Helping create and edit content for marketing emails, brochures, and other materials

d. Researching and curating content ideas for campaigns

Market Research

a. Conduct research on industry trends, market conditions and competitors

b. Gather and analyze data to support marketing strategies

c. Prepare summaries and reports based on research findings

CRM & HubSpot Management

a. Assist in the development and execution of email marketing campaigns, including list management, drafting content, and tracking campaign success.

b. Support customer relationship management (CRM) systems by updating contact lists and ensuring data accuracy.

Digital Marketing

a. Support marketing efforts, such as drafting emails, managing subscriber lists and analyzing campaign performance

b. Assist in updating company website

c. Help monitor social media metrics to evaluate success of social media activities

Event Coordination / Trade Shows

a. Assist in organizing and promoting events or Trade Shows

b. Help prepare materials and presentations for events

c. Provide logistical support during the events

Administrative tasks

a. Organize marketing material and documentation

b. Schedule and coordinate meetings, calls and events

Collaborative Projects:

a. Work with marketing team and other departments to work on cross functional projects

b. Participate in team meetings and contribute ideas

Qualifications

· Bachelors degree or certificate in marketing

· At least 1 year of relevant experience

· Strong written and verbal communications skills

· Basic knowledge of marketing concepts (branding, SEO, social media, content marketing)

· Multitasking

· Reporting – Familiar with HubSpot, google analytics and excel

· Familiar with design tools such as Canva, Adobe Creative Suit, etc.

Ideal candidate for this role:

  • A recent graduate or someone with minimal professional experience in marketing.
  • Strong desire to learn and adapt quickly to new marketing tools and techniques.
  • Energetic, proactive, and willing to support various team members in achieving marketing goals.