Marketing Activation Manager

6 days ago

Fredericton, New Brunswick, Canada BarBurrito Restaurants Inc. Full time

About BarBurrito

BarBurrito is a leading Canadian fast-casual Tex-Mex restaurant chain, known for serving fresh, customizable, and delicious burritos, tacos, and bowls. With a focus on high-quality ingredients and exceptional customer service, we are passionate about creating a fun and vibrant dining experience for our guests. As we continue to expand across North America, we are committed to supporting our franchise partners and growing a strong, dynamic team that shares our enthusiasm for great food and community. Join us and be part of an exciting brand that is revolutionizing the way people enjoy Tex-Mex cuisine

About the Role

We are seeking a highly motivated and experienced Marketing Activation Manager to join our dynamic team. This role focuses on grand openings, U.S. franchise support, local store marketing (LSM), and print production. The ideal candidate will be responsible for overseeing the successful onboarding of new franchise partners, managing grand opening events, and supporting ongoing marketing initiatives for both U.S. and Canadian locations. With a strong emphasis on local store marketing strategies and print production for limited-time offers (LTOs), this position requires an individual who can collaborate effectively across departments and ensure franchisees have the tools and resources necessary to succeed. The successful candidate will possess at least three years of restaurant marketing experience and a minimum of one year in people management.

Key Responsibilities

Local Store Marketing (LSM) & Franchise Support

  • Develop and implement local store marketing strategies to drive traffic and sales for franchise partners.
  • Provide ongoing marketing support to franchisees, ensuring they have the necessary tools to succeed.
  • Assist franchise partners in launching local promotions and digital offers across platforms.
  • Work closely with operations to ensure marketing initiatives align with store needs and capabilities.

U.S. Franchise Expansion & Support

  • Serve as the primary marketing contact for U.S. franchisees, ensuring they receive the necessary marketing support.
  • Travel to the U.S. for grand openings, market visits, and ongoing support.
  • Ensure that U.S. franchise partners have all assets needed for LTO activations and national promotions.
  • Adapt Canadian LTO and marketing strategies to fit U.S. market needs.

Grand Openings & In-Store Activations

  • Plan and execute all grand opening events, ensuring strong local market entry.
  • Develop launch marketing plans tailored to each location's needs.
  • Manage event logistics, including promotions, influencer appearances, and community engagement.
  • Track performance of grand opening campaigns and make recommendations for improvement.

Print & In-Store Marketing Execution

  • Oversee the production of all in-store marketing materials, including LTO kits, window decals, and signage.
  • Ensure proper placement and execution of all in-store promotional materials.
  • Work with the Print Graphic Designer to create eye-catching and effective marketing assets.

Traditional Media & Out-of-Home Advertising

  • Manage and coordinate the execution of marketing assets such as curbexes, billboards, and radio advertising.
  • Work with media partners to secure placements and track performance.
  • Ensure a balanced mix of digital and traditional marketing efforts for maximum impact.

Collaboration & Strategy

  • Work closely with the Digital Marketing Manager to align national digital campaigns with local marketing strategies.
  • Regularly report on the success of local store marketing initiatives and make recommendations for optimization.
  • Manage relationships with external vendors and agencies to ensure high-quality execution.

Qualifications:

  • Experience: Minimum 3 years of experience in restaurant marketing or a related field.
  • Leadership: At least 1 year of people management experience, including managing cross-functional teams and collaborating with franchise partners.
  • Education: Bachelor's degree in Marketing, Business, or a related field preferred.
  • Marketing Expertise: Strong understanding of local store marketing (LSM), grand openings, and both digital and traditional marketing channels.
  • Travel Flexibility: Willingness to travel frequently within the U.S. for market visits and grand opening events.
  • Print Production: Experience managing print production, including LTO kits, in-store signage, and promotional materials.
  • Event Planning: Proven ability to plan, execute, and manage successful grand opening events and in-store activations.
  • Communication: Excellent verbal and written communication skills, with the ability to interact effectively with franchisees, vendors, and internal teams.
  • Collaboration: Ability to work collaboratively across departments, including operations, digital marketing, and external agencies.
  • Problem-Solving: Strong analytical and problem-solving skills, with the ability to adapt strategies based on performance data and market trends.
  • Project Management: Experience in managing multiple projects simultaneously, with strong organizational and time management skills.
  • Technology Proficiency: Familiarity with marketing software, print production tools, and project management platforms.
  • Adaptability: Ability to adapt marketing strategies to suit both Canadian and U.S. market needs.
  • Creative Thinking: Strong creative skills with the ability to develop impactful marketing materials and campaigns.

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