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Marketing Manager

2 months ago

St Johns Newfoundland and Labrador, Conception Bay - St. Johns, Canada Frew & Associates Full time

Our Client, Quidi Vidi Brewery, is recruiting a Marketing Manager to lead this function as it moves into the next phase of its growth and evolution.


Job location: St. John’s, NL


About the Role:

Quidi Vidi Brewery (QVB), Newfoundland and Labrador’s largest craft brewery, is moving into its next stage of growth and evolution. To help drive this expansion, QVB recruiting a Marketing Manager to build on our past success and take the brewery and its marketing function to new levels of excellence. Utilizing a strong strategic mindset, creative programing, and impactful, engaging digital media strategies and tactics, you will effectively position the organization and strengthen its connection with customers while driving revenue growth. A true leader and collaborator, you build positive, productive relationships and effectively engage others – both inside and outside the organization – to promote mutual success. Most importantly, you will be a champion of QVB, working with our enthusiastic employees to bring our mission and vision to life.


Exceptional beer. Passionate people. An opportunity to be your best. An extraordinary place. If this excites you, then working at QVB is the right choice for you.


Your Responsibilities

  • Drive revenue growth through the development of a marketing strategy that establishes a strong corporate brand and strategically positions the company within its market segment.
  • Develop and ensure the effective execution of digital strategies and initiatives to more fully promote our brand and products, and engage our customers.
  • Utilize market segmentation and data analytics to identify and optimize new growth opportunities and to inform strategy development.
  • Provide marketing advice to evaluate market potential and guide new product development and positioning.
  • Lead QVB’s e-commerce strategy.
  • Collaborate closely with leadership and team members from sales, retail, tap room, sponsors, community partners, etc. to help drive the success of those areas.
  • Collaborate with marketing team to create compelling marketing material and content.
  • Develop and leverage key relationships and partnerships to grow business opportunities.
  • Develop, interpret and report key performance metrics.
  • Build and lead a cohesive, skilled and productive marketing team.
  • Foster a culture which reflects QVB’s values and commitment to mission and vision.
  • Develop and manage the department’s annual plan and budget.
  • Align various programs, initiatives, branded material, and communications across the organization to ensure consistent branding and messaging.
  • Pursue and generate positive coverage through the various forms of media.
  • Plan and oversee all brand and partner promotional programs and events.
  • Develop new product branding including labels, packaging, advertising, signage, etc.


Qualifications

  • Degree in business, marketing and/or communications.
  • Proven ability to establish a strong marketing orientation within an organization, effectively demonstrating the value the function brings to organizational success.
  • Demonstrated experience developing, leading, and executing successful marketing strategies and initiatives.
  • Thorough knowledge of, and ability to effectively utilize, digital media to drive business results.
  • Previous success building a cohesive, productive team.
  • Recognized collaborative, values-based leadership approach.
  • Ability to analyse and interpret market trends and data.
  • Previous experience developing and managing budgets.
  • Ability to build strong relationships and partnerships.
  • Ability to represent the company and to influence others.
  • Ability to successfully manage multiple priorities and initiatives.
  • Demonstrated commitment to continuous improvement and taking the initiative.
  • Comfortable working with staff at all levels to get the job done.
  • A passion for craft beer.
  • MBA would be an asset


What We Offer

QVB provides a competitive salary, matching RRSP program, family and sick leave, and a comprehensive benefits plan. Beyond this, we strongly encourage ongoing professional development to help you progress your career and use your skills to the fullest. We offer a culture that is grounded in a passion for what we do, our customers and partners, and our communities – and a commitment to bring out the best in our people.


QVB is committed to a diverse and inclusive workplace and is an equal opportunity employer.


Closing Date: 8 September 2024


About Quidi Vidi Brewery

Established in 1996 and located in the historic fishing village of Quidi Vidi, QVB is Newfoundland and Labrador’s largest craft brewery. We are proud of the creativity and passion of our staff, we are deeply involved in the community, and our tap room is as renowned for its unique setting as for its range of outstanding craft beers. We are writing a great story. And now, QVB is looking forward to the next phase of growth – one where we further expand our efforts to share our passion and commitment to exceptional craft beer and the uniqueness of Newfoundland and Labrador.