Manager, Marketing Communications, Activation

4 weeks ago

Canada, CA Ingredion Incorporated Full time
Manager, Marketing Communications, Activation & Content, US/Canada

TITLE: Marketing Communications Activation Manager - USCA

LOCATION: Westchester / Bridgewater

REPORTS TO: Marcom Manager, USCA

Ingredion is hiring a Marketing Communications Activation Manager, USCA who is responsible for supporting marketing communications activity in the region, inclusive of content development. This position will assist in the deployment of the global IMC plan in region, along with region-specific initiatives. They will work closely with the region marketing leadership and the Marcoms and Digital COEs. They will drive the development (and adaptation) of creative and copywriting of marketing communications activities and materials, coordinate with agency partner(s), manage approvals, marketing calendars, and timelines. This role will report to the Marcom Manager, USCA, situated in the Marcoms Center of Excellence.

As the Marketing Communication Activation Manager for USCA, your responsibilities will include:

  • Manage Marketing Communications deliverables for assigned programs/projects within the region, including writing briefs/briefing the agency, creating detailed project plans, managing timelines, and deliverables.
  • Support the region team in the development and delivery of high-impact communications plans and go-to-market tools for regional new product launches.
  • Collaborate with cross-functional teams including category marketing, technical, and sales teams to develop necessary G2M enablement materials needed for the region.
  • Develop regional product-focused materials to bottom-of-funnel and last-mile engagements.
  • Collaborate with stakeholders to define activation goals, target audience, and messaging.
  • Craft compelling narratives that resonate with B2B customers and develop high-quality content that engages B2B audiences.
  • Working with global MarCom and Digital COEs, ensure all relevant marketing communications collateral is up to date, and maintain digital content.
  • Manage the process for creative and content development of marketing communications activities and materials including website content, thought leadership, social media content, video production, live and virtual events, and new products; coordinate activities with agency partners.
  • Manage regulatory and legal review processes for external-facing materials to ensure we consistently release compliant materials.
  • Ensure all communications materials are in line with the company’s brand guidelines.
  • Manage all assigned programs/projects within the Content Management Platform (CMP) tool.
  • Assist with tradeshows/events management, coordination, and activation.

The Marketing Communications Activation Manager position is well-suited for you if you:

  • Have strong skills in marketing communications and content creation.
  • Are an excellent team player and collaborator while operating independently on initiatives.
  • Can support major programs.
  • Can withstand pressure during “high intensity” projects.
  • Have strong interpersonal skills and excellent communication abilities.
  • Are meticulous about detail.
  • Can simplify complex/technical concepts and reduce complexity.

Qualified candidates will have:

  • Bachelor’s degree or equivalent know-how in communications, marketing, or a related function.
  • 5-8 years of marketing communications experience, preferably in a global B2B environment; food and beverage industry experience is a plus.
  • Proficient in Microsoft Office applications and related business and communication tools, including Adobe Acrobat, Photoshop; Knowledge of Salesforce, Pardot, and CMP tool(s).
  • A project portfolio that demonstrates your abilities in marketing communications planning, design, and implementation including new product launches and events.
  • Strong project management skills.
  • Strong copywriting skills.
  • Flexible, responsive, and works well on your own initiative.
  • Strong interpersonal skills and excellent communicator; strong presentation skills.
  • Native English speaker or high fluency both written and verbal.

Relocation Available? No

Job Grade: G

We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law. We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.

About Ingredion

Ingredion is a leading global, plant-based ingredients solutions company. We make sweeteners, starches, nutrition ingredients, and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals.

At Ingredion, we embrace possibilities and inspire each other to think big. Together, we are reimagining how we can make life better through our differentiated ingredients and innovative solutions.

We share an inspiring purpose — to make life better, for our colleagues, our customers, our communities, and the world. We belong to a culture of bold innovators, of people who believe that their skills, creativity, and passion can deliver solutions that can enhance people’s lives.

We create what's next, transforming our imagination into innovation.

Inclusion and Belonging

We have an inclusive and collaborative environment to build and grow a career in a multinational company. Here, everyone can be their authentic selves and be part of a community of talented and caring people, interacting with professionals around the world, made up of diverse backgrounds, cultures, and industries. We are encouraged to think differently and innovate through collaboration and experimentation. We are constantly imagining new ways to bring value to our customers, through new ingredients, solutions, and ways of working.

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