Partner Marketing Manager
1 month ago
- Drive efficient customer acquisition on our influencer marketing channel
- Develop meaningful influencer relationships that engage their audiences with our offerings
- Analyze campaign and influencer performance optimizing towards KPIs like customer registrations, funnel conversion rates, CAC and payback period
- Communicate effectively with marketing leaders on the performance of ongoing Influencer initiatives
- Leverage sound processes to plan, test and scale our Influencer programs, acting with curiosity and creativity
- Evaluate, negotiate and onboard new influencers as needed
- Partner closely with our Brand and Product Marketing teams, to push our new product launches or brand campaigns with our influencer partners.
- Stay up-to-date on industry trends and competitor programs
- Build on our influencer tooling stack (Impact and Segment)
- 4+ years of digital marketing experience, or a related field with 2+ years working in influencer marketing specifically
- You have a successful track record of planning, executing, and scaling Influencer Marketing strategies with budgets of $1M+ annually
- You have a highly organized nature with a strong attention to detail, clarity and action
- You have a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
- You have exceptional relationship management and people skills
- You have a resourceful and creative attitude, with the ability to propose, plan and execute campaigns that move core metrics
- You actively seek opportunities to optimize processes, enhance campaigns, and drive continuous improvement within an acquisition framework
- You have experience collaborating closely with other teams, such as design, brand marketing, and product marketing
- Experience marketing an SMB fintech product
- Experience with partner management tool (e.g. Impact, PartnerStack)
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Stage 1: A 30-minute Google Meets video call with a member of the Talent team
- Stage 2: A 45-minute Google Meets video call with the Director, of Growth
- Stage 3: A take-home design-focused case study + writing sample, followed by a 1-hour presentation of your solution to our Marketing team
- Stage 4: A 30-minute Google Meets video call with a member of the Leadership team
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