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Marketing & Sales Specialist
3 months ago
The Marketing & Sales Specialist reports to the Sr. Manager, Marketing & Sales at Flyover in Vancouver and is responsible for supporting the planning, development, and execution of marketing and sales activities at Flyover.
Working closely with the Pursuit Marketing and Sales teams and the Flyover in Vancouver operations team, the Marketing & Sales Specialist’s primary responsibility is to support the success of the overall operation by supporting the planning, development, and execution of revenue strategies. The Marketing & Sales Specialist role is a generalist role with lots of opportunity to support revenue-generating tactics including developing marketing and sales strategies, driving social media content, hosting in-market media, leading content development, supporting the production of marketing assets including on-site signage, sales tools, and creative projects, and developing industry relationships. Attention to detail and the ability to organize and prioritize tasks is important to be successful in this role along with the ability to foster inter-department collaboration. This role provides a great opportunity for a self-starter who is ready to take on a fun challenge and be a part of a wonderful team.
What is the compensation for this role?The wage for this role is $60K CAD and a full breakdown of benefits and perks will be discussed during the interview process.
What will you do in this job?- Support the development and execution of Flyover’s annual and seasonal marketing plans and promotions.
- Lead the production of marketing assets such as on-site signage, sales tools, and small creative projects such as sales collateral, print/digital advertisements, eblasts, and website updates.
- Work closely with the project management team to roadmap creative projects and build out briefings.
- Support in the development and optimization of Flyover’s regional partner relationships and contracts including affiliates such as hotel partners and sightseeing companies.
- Develop marketing plans for B2B audiences including but not limited to school groups, corporate events, and other leisure groups.
- Support the Pursuit social media and content marketing teams by collecting content in the form of photo, video, and live video, as well as identifying new content opportunities and channel management.
- Oversee the planning, management, and execution of media itineraries, FAM trips, influencer campaigns, and broadcast productions. This includes hosting in-market media, bloggers, influencers, and travel agents as required.
- Coordinate complimentary visits for contest winners, media and sales FAMs, and VIP guests.
- Generate ideas and lead partnership development that support the growth of seasonal features, events, and ancillary revenue stream initiatives.
- Update minor onsite signage requests in InDesign and Photoshop.
- Compile performance reports and work with the Sr. Manager, Marketing & Sales to turn data into actionable insights.
- Assistance with planning and managing operating budgets.
This list describes a lot of what a Marketing & Sales Specialist does, but no job description can anticipate every single issue or project that could come up. Pursuit and Flyover might need to reduce, add, or change job tasks from time to time.
What skills and experience do you need for this job?- 3+ years of experience in a marketing or communications role. Preferably in hospitality, restaurants, theatres, hotels, theme parks, or resort environments.
- Bachelor’s degree or diploma in marketing, communications, advertising, public relations, or journalism preferred.
- Excellent understanding of social media best practices and platforms and enterprise social media tools, such as Sprout Social and Hootsuite.
- Ability to work independently with the support of the larger marketing team, to execute strategies as well as administrative tasks.
- Strong interpersonal skills are essential including inter-department collaboration, relationship management, and conflict management.
- Experience leading projects from conception to implementation and evaluation.
- Proficiency in computer skills required, including MS Office, Adobe CS suite, digital marketing, SharePoint, and Asana.
- Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
- Ability to organize and prioritize multiple tasks in a fast-paced environment.
- This role requires legal ability to work in Vancouver.
- This role may require occasional travel.
To handle this job successfully, any person hired has to be able to perform each task well. Flyover in Vancouver will make any reasonable accommodation possible to help a person with disabilities to perform their job. This job is based in Vancouver, BC with Pursuit’s Flyover in Vancouver team. Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, age, disability, veteran status, and other protected characteristics.
What will your work environment be like?ABOUT FLYOVER ATTRACTIONS: The Flyover Attractions team brings new attractions to life and oversees existing operations. FlyOver, the Ultimate Flying Ride, utilizes state-of-the-art technology to give you the feeling of flight. You hang suspended, feet dangling, before a 20-metre spherical screen while our film whisks you away on an exhilarating journey across some of the world’s most iconic landscapes. Special effects, including wind, mist, and scents, combine with the ride’s motion to create an unforgettable experience. Currently, there are FlyOver’s located in Vancouver, B.C., Reykjavik, Iceland, Las Vegas Nevada and coming soon – in Toronto and Chicago. Several future FlyOver locations are proposed and are in the development stage.
ABOUT PURSUIT: Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.
We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products.
Applications will be taken on a continuous basis until the role is filled.
ClosingPursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.
Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team
We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at.
We thank all candidates for their interest, however, please note that only applicants selected for further consideration will be contacted.
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