Director of Lead Generation

3 weeks ago

Old Toronto Ontario, CA Neilson Financial Services Full time
Company Description

At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options.

Neilson is a leading provider of innovative, simple and great-value direct life insurance products.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia.

Job Description

We are seeking a highly driven and innovative Director of Lead Generation to spearhead our marketing efforts and drive lead generation for the Australian market. This role is ideal for a seasoned marketing professional with a proven track record in lead generation across multiple digital platforms. The ideal candidate will be based in the US or Canada and will work remotely with the support of our Marketing and Technology teams in Australia, Canada, UK, and Ireland.

Key Responsibilities:

  1. Lead Generation Strategy: Develop and implement comprehensive lead generation strategies to drive qualified leads through various social media channels including Meta (Facebook and Instagram), YouTube, Reddit, TikTok, and others.
  2. Performance Marketing: Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.
  3. Creative Direction: Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience in Australia.
  4. Data-Driven Decisions: Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A/B testing and continuously optimize campaigns based on performance data.
  5. Technical Prowess: Work with API data and collaborate effectively with IT and BI teams to ensure seamless integration of marketing data into broader business intelligence systems.
  6. Reporting Insights: Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction.
  7. Stakeholder Engagement: Engage with wider stakeholders, including the CEO, Chief Commercial Officer, IT, and BI teams to align on strategic objectives and ensure cohesive execution of lead generation initiatives.
  8. Teamwork: Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts.
  9. Collaboration: Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals.
  10. Technology Utilization: Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency.
Qualifications
  1. Minimum of 5 years in a lead generation role, preferably in a digital marketing agency or high-growth company.
  2. Deep understanding of social media advertising, PPC, influencer marketing, and content automation.
  3. Social platform trading expertise, proficiency in using AI for marketing automation, strong platform and website analytical skills, and experience with marketing analytics tools. Ability to work with API data and collaborate with IT and BI teams for integrated solutions.
  4. Ability to direct and oversee creative production, ensuring all content aligns with brand guidelines and marketing objectives.
  5. Bachelor’s degree in marketing, business, or a related field. Advanced degrees or certifications in digital marketing are a plus.
  6. Excellent verbal and written communication skills, with the ability to present data and insights effectively to senior leadership and engage with wider stakeholders including the Chief Commercial Officer and IT and BI teams.
Additional Information

If you are passionate about making a difference, you thrive in a fast paced and entrepreneurial environment and you want to be a part of a high performing team, we would love to hear from you

Accessibility for Job Applicants:

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer:

Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.

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