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National Key Account Manager

2 months ago


Canada, CA VEGPRO INTERNATIONAL INC. Full time

Being part of the Vegpro team means :


  • Enjoying a competitive remuneration based on your experience
  • Having access to an annual bonus program
  • Be covered by a group insurance program (including dental) from day one
  • Having access to an Employee and Family Assistance Program (EFAP) and telemedicine
  • Planning the future with a group RRSP-DPSP with employer contribution
  • Growing in a context of expansion and being at the heart of exciting large-scale projects
  • Contribute to a collaborative and team-oriented work environment
  • Saving with a discounted salad purchase and product donations


Job Description


Reporting to the National Sales Director, the National Key Account Manager serves the territory that covers Canada, more specifically Quebec, Ontario and the West Region. He is responsible for managing Major National accounts in the value-added lettuce known as fresh Attitude brand. The primary workplace is in Toronto and the interaction with the head office will be telecommuting. He ensures that the company's sales objectives are met and is strategically involved in maintaining the organization's strong growth rate and sustainability.


Main Responsabilities


Incentivizing, negotiating, signing and managing agreements, directly with our customers, partners or suppliers.


  • Develop the market for certain profitable products.
  • Follow up on customer satisfaction by responding to customer requests or complaints, as appropriate.
  • Meet with customers by getting involved in their accounts and activities, or to solve problems.


Helping to increase sales of our value-added vegetables


  • Maintain and increase sales and provide support to the sales team to achieve set objectives.
  • Generate category growth from existing and potential client accounts.
  • Define pricing strategy, program implementation planning, or information sharing, in close collaboration with the sales team (commodities and value)
  • Ensure customer loyalty and develop loyalty strategies.


Manage and develop existing customer accounts, including major accounts


  • Proactively create upsell opportunities with existing customers.
  • Maximize the impact of its actions on turnover, prices, competition and prospecting.
  • Gather information in order to develop a market strategy, manage and plan the territory served, and to be served.
  • Collaborate with logistics, to make delivery routes profitable.


Prospecting customers according to market development strategies and the vision of the competition strategy


  • Identify prospects, visit them, establish and maintain business relationships.
  • Develop territory and accounts receivable plans and coordinate their execution in collaboration with strategic partners and vendors or team members.


Acquire and improve knowledge and skills


  • Be familiar with all the products offered by partner farms in Quebec and British Columbia in terms of added value.
  • To perfect your knowledge of the vegetable market, and sales strategies.
  • Connaissances et aptitudes recherchées
  • College or university degree in business administration or a related field, with a specialization in sales or marketing;
  • More than ten (10) years of experience in sales and marketing in retail or food industry or agribusiness;
  • Perfect bilingualism, French and English, in both written and oral communications in order to serve local markets in Ontario and British Columbia;
  • Demonstrated strong negotiation and influence skills;
  • Has impeccable professional ethics;
  • Has an excellent network of contacts in the food industry;
  • Excellent communicator with a very customer-oriented approach and business needs;
  • Good negotiation and persuasion skills;
  • Strong business acumen;
  • Excellent listening skills;
  • Team player, enthusiastic and determined;
  • Exemplary, committed, organized and efficient rigor
  • Has strategic business acumen;
  • Has a valid driver's license;
  • Has a passport that is valid for the required period;
  • Available for travel, anywhere in Canada and also outside the country;
  • Intermediate knowledge of the Microsoft Office suite (Word, Excel and Outlook) and Retail Link and/or I-commerce


Learn more about VegPro


Vegpro International Inc. is a recognized North American leader in innovation in the agricultural production and packaging of salads and vegetables. Known under the brand name "Attitude Fraîche", the Quebec company headquartered in Montérégie, employs nearly 1,000 people. It has experienced sustained and accelerated growth since its founding in 1998. It offers a very dynamic work environment and ambitious growth challenges. The company has 4 product packaging plants, two in Sherrington, QC, one in Coldstream, British Columbia and one in Belle-Glade, Florida, in addition to cultivating land.


Vegpro International is committed to employment equity and diversity. The masculine gender is used in order to lighten the text. Thank you for your interest in the position and the company. Please note that all applications are evaluated. However, only candidates selected for this job offer will be contacted.