Digital Campaign Manager

4 days ago

Edmonton Alberta, Edmonton region, Canada DDB Canada Full time

Overview

DDB Canada is one of the most creatively acclaimed, internationally recognized marketing communications agencies in Canada. Our DDB Edmonton office is the most awarded agency at the Ad Club of Edmonton ACE awards, Digital Alberta Ember Awards, and was awarded Social Media Agency of the Year for 3 consecutive years at Social West’s Hashtag Awards. DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business.


This opening is for our Edmonton office and reports to the Digital Media Director.


With digital now out pacing traditional spend, and programmatic direct continuing to rapidly grow, there has never been a more exciting time to be a digital media buyer. And if you happen to have at least 3 years of progressive experience running digital media campaigns, you’re in the right place at the right time. We need you now


As part of one of Canada’s top agencies, you’ll enjoy many of the benefits DDB has to offer, including working alongside great colleagues, ongoing learning and a competitive salary and benefits package.


Responsibilities

  • Work with the Team Lead and Digital Media Director on media planning to develop performance-based campaign strategies bringing insights from trends and past campaign results
  • Participate in client meetings and present campaign dashboards, as assigned
  • Build dashboards according to client's requirements, campaign objectives and metrics as well as bring insights and recommendations to campaigns in a clear an effective way.
  • Keep up to date with industry trends, participating in industry webinars and events when possible
  • Keep digital platforms certification current
  • Internally communicate with team members and other departments about campaign performances and recommend optimizations.
  • Assist with campaign tactics definition and media blocking chart updates
  • Keep clients and campaign documents updated and organized in folders
  • Effectively communicate with vendors and third parties to assure campaigns are set up and delivering
  • Send out Buying Requests and IOs management for third party vendors
  • Assist with DDS Entries and campaigns budgets updated in SmartSheet for finance.
  • Campaign platforms set up and budget management following approved media blocking charts
  • Assist the Team Lead with tags and pixels implementation on Google tag manager
  • Review campaign deliveries and update campaign trackers in a weekly basis
  • Provide buying assistance to the Digital Buyers as needed


Qualifications

Our ideal candidate has at least 3 years of experience. Experience from setting up campaigns in different platforms, managing campaign budgets to reporting and recommendations, preferably in an agency environment. You’re performance-minded and a pro with Programmatic media, Google, Facebook, LinkedIn, Twitter and other self-serve platforms, launching thoughtful search campaigns using the latest features and strategies.


You’re passionate about data, are a born problem solver and lifelong learner. Translating data into insights comes second nature to you. You can work independently, as well as part of a team, and have strong verbal and written communication skills. Advanced Excel and presentation-building skills give you the competitive edge and you are able to present to clients with confidence. A proven ability to meet deadlines is a must.


Google ads certification is a must, as well as previous experience with Google Analytics, Google Data Studio and Tag Manager. A marketing, or business degree including coursework in math, stats or data analysis an asset.

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