Content Specialist

2 weeks ago

Calgary Alberta, Calgary region, Canada Bolster Full time

Who we are…

We are a Canadian born tech start-up who empower changing the future of one of the world’s biggest industries - revolutionising the way residential construction is bought, sold and managed.


We are ambitious, resilient, disruptive, future-focused and totally authentic. We never settle for anything less than excellence. Come work with a high-performance team that challenges, motivates and delivers.


Who we are looking for…

Are you a creative storyteller who loves to concept and produce interesting and impactful content? We’re looking for a Content Specialist who will play a critical role in crafting digital content - visual and written - that resonates with our community, driving growth and engagement across all our online channels. Your passion for storytelling is rooted in a desire to understand your audience and connect with them in a relevant and meaningful way.


Your main responsibility will be building creative content strategies and approaches that help to shape our brand across various channels. You have expert knowledge of all social media platforms, creativity, effective communication and curiosity to explore fresh ideas.


  • 4+ years’ experience working on a brand and representing the brand through digital storytelling.
  • Expert knowledge of all social media platforms, including TikTok, Instagram, YouTube, X, Facebook and Snapchat.
  • Experience with creating personalized, effective messages for different target demographics.
  • Expert knowledge of video creation through programs, apps and TikTok.
  • Proficient in Canva, Figma, and/or Adobe Suite.
  • Keen eye for aesthetics and attention to detail ensuring high quality deliverables.
  • Natural curiosity to explore fresh ideas and the confidence to speak up and share them verbally and in writing.
  • Strong project management skills and experience with superb attention to detail.
  • Proficient in English with excellent grammar and spelling, and attention to detail.
  • Ability to make decisions and deliver quickly in a fast-paced environment.
  • Understanding of social listening and relevant KPIs and analytics.


What you would be doing…

  • Own the execution of multi-platform social strategy and content calendar ensuring accuracy, freshness, searchability, and effectiveness across all of our content.
  • Create engaging and informative content that champions the brand and drives audience engagement including but not limited to videos, images and written copy.
  • Drive content marketing campaigns from idea to execution. Creating content yourself and also leveraging internal and external partners to bring your ideas to life.
  • Moderate content, messages and comments across platforms.
  • Produce compelling educational and informative video content that supports the customer journey through showcasing use of our products and features.
  • Deeply understand our target audience: general contractors, renovators, suppliers and trades in the residential construction industry in North America.
  • Immerse yourself in the online community and report back with persona insights and content recommendations.
  • Collaborate with cross-functional partners and stakeholders to support GTM launches.
  • Evolve the content strategy, regularly taking an iterative approach to optimize based on performance metrics, persona and market insights and platform best practices and developments.
  • Collect customer feedback and drive continuous improvements around our brand and product positioning.
  • Devise new and creative content tactics to further reach our target audience and drive awareness and conversion to our organic channels.
  • Keep on top of the industry space, including what’s happening in the construction industry and in construction tech, who the key influencers are, and what the audience is interested in and being impacted by at the moment.
  • Own and regularly report on a set of performance metrics including insights into current results and opportunities for improvement.
  • Adhere to brand guidelines to maintain a strong, cohesive and memorable brand identity.
  • Integrate technology and creativity to produce eye-catching, informative content that stands out in a fast-paced environment.


Bolster people:

  • Act like an owner.
  • Rise to the challenge.
  • Work together.
  • are Relentless.
  • Move fast, break things.


So, besides joining one of Canada's fastest growing companies, what’s in it for you?

We offer competitive compensation including a contribution to benefits, a share option program and central downtown location that includes great building amenities including a free onsite fitness facility.


Mostly we want people that love to dream big dreams, crush big goals and make big things happen.

Location: Calgary, AB, Canada


We value diversity and encourage applicants of all backgrounds. We strive to come together with our ideas, experiences, perspectives and unique identities to achieve the insurmountable.

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