Programmatic Specialist

2 weeks ago


Toronto ON CA, Ontario Havas Media Network Full time
Job Description:
The Performance Specialist is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of Programmatic media campaigns, ensuring optimal performance and delivering exceptional results for our clients. As a Performance Specialist, you are motivated and a self-starter who has a strong grasp of the Programmatic landscape with growing experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges and SSPs. You are a rare breed that excels at in-platform technical work as well as strategic thinking. You also bring a collaborative mentality to your work by working with other digital specialties including Direct Digital, Social, Search and Analytics to provide unified digital recommendations for our clients.

Roles & Responsibilities:
Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives
Build and execute campaigns in-platform to deliver on client KPIs
Work with our centre of excellence teams, ensuring in-platform output is accurate according to media plan details
Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations
Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies
Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs and 3PV technology
Directly training the Programmatic Coordinator

Key Skills & Qualifications:
2 years experience in a Programmatic trading role (agency, supplier or client)
Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc)
Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon)
Strong grasp of the digital media and ad tech landscape
Data-driven and analytical mindset
Proactive, self-starter & team player
Solutions and detail oriented
Expert time management and prioritization acumen
Proficiency in the Microsoft Suite of applications (Excel, PPT)

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