Digital Analytics Specialist

2 weeks ago

Canada AY Talent Full time

Our client is a global company leveraging strong partnerships to serve healthcare professionals across diverse wellness disciplines. Offering extensive and essential solutions - including pharmaceutical ingredients and service, mixing technology manufacturing, analytical testing, and education – our client is bridging the gaps in healthcare with an unwavering commitment to precision, innovation, and societal impact.

The Digital Analytics Specialist reports to the Digital Manager. You are responsible for the implementation, optimization, and management of tracking systems to ensure accurate data collection across digital platforms and for digital and e-commerce reporting. This role primarily involves the setup and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for seamless tracking of user behavior, conversions, and digital performance. Key responsibilities include implementing event tracking, managing data layers, troubleshooting tracking issues, and ensuring data integrity across websites, apps, and digital campaigns. As a key member of the digital team, you will work closely with developers, marketers, and analysts to ensure that tracking systems align with business goals and provide actionable insights to drive optimization & accurate reporting.

The opportunity

GA4, GTM & E-commerce tracking Implementation:

  • Setup, configuration, and maintain Google Analytics 4 (GA4) properties, ensuring accurate tracking of user behavior, conversions, and e-commerce data.
  • Implement and manage tracking codes, JavaScript snippets, and data layers for seamless data capture across digital platforms.
  • Utilize Google Tag Manager (GTM) to deploy, optimize, and troubleshoot tracking tags, ensuring that tags are firing correctly and data is captured accurately.
  • Implement advanced tracking, such as custom events, conversions, e-commerce tracking (e.g., product views, add-to-cart, purchase events), and funnel analysis, to provide insights into user journeys and campaign performance.
  • Integrate tracking with other marketing platforms (e.g., Google Ads, Facebook Ads) for cross-channel performance measurement and attribution.

Data Quality Assurance & Troubleshooting

  • Conduct regular audits of tracking systems to ensure data integrity, accuracy, and consistency across websites, BI sales reports, and digital acquisition platforms.
  • Identify and resolve issues related to tracking discrepancies, broken tags, or missing data, collaborating with IT development and marketing teams to fix technical issues as they arise.
  • Perform testing and validation to confirm that tracking implementations align with business and marketing objectives.

Cross-Functional Collaboration

  • Work closely with the development, digital, and CRM teams to define tracking requirements and ensure that digital campaigns and customer interactions on e-commerce and digital acquisition platforms are properly measured and optimized.
  • Assist in integrating tracking with CRM systems to track digital marketing leads.
  • Experience with JIRA: Utilize JIRA effectively to track tasks, document tickets, and collaborate with cross-functional teams, ensuring timely delivery of tasks and projects.

Documentation, Reporting & Continuous Improvement

  • Create and maintain clear documentation for tracking implementations, processes, and best practices, ensuring transparency and consistency across teams.
  • Develop and maintain dashboards and reports to visualize digital performance metrics and provide stakeholders with real-time, actionable insights. While experience with Power BI is not mandatory, it is highly valued and considered a significant asset for this role.
  • Stay current with industry trends, GA4 updates, and best practices to continuously improve tracking implementation and data quality.
  • Propose and implement improvements to tracking setups to enhance measurement capabilities and optimize digital marketing performance.

Sharing & Learning

  • Our client encourages an atmosphere of peer-to-peer sharing & learning where everyone can feel safe to share & challenge ideas, voice concerns, and identify ways to improve and develop personally.

Qualifications

  • Bachelor's degree in IT, Digital Marketing, Digital Media, Analytics, or a related field.
  • Proven experience as a Digital Tracking Specialist or in a similar role, with a minimum of 5 to 8 years of experience in IT, digital marketing, or analytics, particularly in implementing and managing GA4 and tag management solutions.
  • Strong understanding and firsthand experience with GA4, GTM, and other digital analytics tools.
  • Experience with e-commerce tracking, including tracking user behavior, transactions, and product interactions across websites and platforms.
  • Strong technical background with a good understanding of JavaScript, HTML, and CSS to work with tag implementation and troubleshooting.
  • Demonstrated ability to perform data quality assurance and troubleshooting, ensuring accurate and consistent tracking across digital platforms.
  • Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and their integration with tracking systems for cross-channel performance measurement.
  • Solid understanding of conversion tracking, funnel analysis, and event tracking to optimize user journeys and campaign performance.
  • Strong critical thinking skills with a focus on continuous improvement of tracking systems and data quality.
  • Ability to create clear and comprehensive documentation of tracking implementations, processes, and best practices for internal teams.
  • Experience with JIRA preferable but not mandatory for tracking tasks, documenting tickets, and collaborating with cross-functional teams to ensure timely project delivery.
  • Experience with Power BI is highly valued, with the ability to create dashboards, reports, and visualizations to communicate digital performance metrics; while not mandatory, this skill will be considered a significant advantage.
  • Excellent communication and collaboration skills, with the ability to work effectively across multiple teams.
  • Experience with CRM systems is desirable but not required.

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