Analytics Manager

Analytics And Reporting - Sales Data (Contract Position)

Number of Positions: 1 Duration: 18 months

Location: Mississauga, ON, CA

Must be eligible to work in Canada

Hybrid position, 2-3d/w onsite mandatory, may need to be fully onsite later on

Roles and responsibilities:

The role will play an important role in leading strategy and operations related to insights and research across business and marketing divisions from ideation through to measurement and reporting. As the subject matter expert, you will champion the insights and research function and ensure key learnings and best practices are democratized across the organization.

This role will require you to work cross functionally with marketing, business, ecommerce, and various teams to understand and develop the client's insight and research capabilities and use this knowledge to appropriately implement and evolve the program. Through your expertise in research and analysis, you will be required to not only share key actionable business and marketing insights but lead the recommendation and ideation of impactful plans in collaboration with key business and marketing team stakeholders.

Consumer, Shopper and Category Insights

Lead all Brand equity tracking, MMM and ongoing research projects

Deep understanding of consumers, shoppers and their attitudes, needs and behaviors

Ensure robust consumer insights through the integration of various customer data sources – custom, tracking, internal market data, syndicated research – to provide a comprehensive understanding of the consumer

Develop BAS annual and bi-annual presentations ensuring data accuracy and clarity of insights

Manage research requests across multiple internal stakeholders including, Brand Marketing, Business and Leadership teams

Gather consumer, competition, category data across different sources to create an Insights Hub for teams to access insights

Support with consumer, category and brand insights to share with category Brand leads and participate in the IMC planning process

Work with Manager to develop frameworks for measuring, reporting and analyzing campaign results for all marketing initiatives

Work in close collaboration with external agencies to track campaign performance using brand lift studies and maintain a repository of learning

Co-ordinate with GMC CMI team, and North American counterparts to adopt best practices around market research initiatives

Lead and guide all research and insights agencies and partners

Maintain working knowledge of industry best practices and changes in analytics tools and research techniques

Effectively communicate ongoing work and successes achieved

Reporting Operations and Analytics

Work Across Divisions (Social / Paid Digital / CRM) to understand reporting requirements

Contextualize observed behavior vs market / social listening / macro trends – using Sprinklr and similar social media listening tools.

Oversee tracking and reporting across ongoing digital marketing campaigns. Analyze and deliver measurable insights from web / digital marketing channels.

Create dashboard of key metrics and correlate these metrics to lead meaningful inferences for business

Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data

Manage ad-hoc requests and proactively analyze marketing data for key findings

Support Cross Functional teams in weekly, monthly, quarterly category, culture and consumer reports and presentations by monitoring and summarizing 3rd party reports and trends

Must have skills and experience:

Education:

Bachelor's degree preferably in economics, statistics, mathematics, marketing or higher required

Experience:

5+ years' experience in Market Research, Insights, Planning along with good knowledge of Qualitative and Quantitative research tools

Expert knowledge (including report generation) of Adobe Analytics/Omniture, Google Analytics 360, Report Builder, Data Feeds etc.

Experience with dashboard and visualization tools (e.g. Tableau, Looker) is necessary.

Knowledge:

Strong analytical skills: must have a demonstrated track record of excellence in analytics

Strong quantitative skills, with an ability to analyze and interpret complex sets of data

Experience working collaboratively as part of a cross-functional team

Strong Microsoft Excel skills, including pivot tables and chart creation

Strong understanding of Microsoft PowerPoint, and experience developing insightful presentations

Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables

Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action

Naturally curious with sharp critical thinking skills

Excellent project management skills, a sense of urgency, with the ability to multi-task

Strong attention to detail