Senior Manager, Lifecycle Marketing

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Who we need:

Reporting to the Executive Director of Marketing, we are seeking a Senior Manager of Lifecycle Marketing. You will be crucial in overseeing the team's development and implementation of marketing initiatives, including creating an engaging member lifecycle. These initiatives will align with our partners' business objectives and enhance member engagement. You will take ownership of driving the overall member journey map and exploring ways to leverage member data effectively to boost loyalty among our members.

This is a hybrid role with the option to work remotely 2-3 days per week.

What's in it for you:

Ownership. We are a data science-driven company, and our membership is growing exponentially. We are adaptable, collaborative, and fast-paced. You will be mission-critical in developing and rolling out the member lifecycle for Canada’s favourite loyalty program. This is a career-building opportunity.

Anticipation. With giants in banking, grocery, and entertainment as our owners and partners across various categories like travel, shopping and dining, this is an opportunity to gain exposure across a wide range of sectors. Whether you want to increase your influence with us directly or with a parent company, there is always something to look forward to.

As our new Senior Manager, Lifecycle Marketing, you will:

• Develop and lead the execution of Lifecycle Marketing (LCM) campaigns. You will collaborate closely with the partnerships, data science, and brand marketing teams to develop and execute strategic LCM campaigns (email, SMS, push, social media, customer journeys, and triggers). You will take an active role in planning, ensuring that lead times, resources, and channels are aligned to support the availability and seamless execution of LCM campaigns.
• Channel automation and efficiency. You will identify opportunities to automate campaign processes within the CRM systems and with partners for increased efficiency. You will track and analyze campaign results, deriving actionable insights to improve marketing effectiveness and program returns over time. Additionally, you will continuously identify opportunities to streamline workflows, reduce manual effort, maximize resources, and optimize performance.
• Collaborate. You will work closely with technical development teams or external agencies to support developing and managing project delivery plans and milestones, including technical implementation, creative assets, and adherence to brand guidelines. You will collaborate with stakeholders to define LCM objectives, target segments, messaging, and desired outcomes.
• Share knowledge. You will foster effective stakeholder communication, including cross-functional teams, senior management, and external partners. You will provide regular updates on campaign performance, seek feedback, and address any concerns or issues that arise.

You bring:

• The experience. You excel at developing innovative and personalized channel marketing initiatives to set Scene+ apart, resonate with customers, and drive positive results. You have a deep understanding of developing and executing scalable Lifecycle Marketing campaigns from end to end. You may have agency experience, or you may come from an in-house team. You have a strong grasp of various marketing channels, including email, SMS, push notifications, social media, and customer journeys.
• The knowledge. You have successfully navigated loyalty program dynamics and customized strategies. You understand how loyalty programs operate and how to align CRM channel strategies to enhance member engagement and increase customer loyalty.
• The technical expertise. You have in-depth knowledge of CRM principles and best practices, using CRM tools and platforms such as Salesforce Marketing Cloud or CDP to effectively create customer lifecycle marketing plans and to develop and implement targeted marketing campaigns and journeys.
• The leadership. You have experience overseeing team building and implementing marketing initiatives, guiding their work, and staying involved as a creative and strategic thought leader. You have stayed current with your skills and marketing trends and can work alongside the team.
• The drive. You take a strategic approach to aligning business objectives with LCM initiatives that leverage customer data, segmentations, and targeting techniques to drive customer engagement, retention, and loyalty. You have a track record of achieving results. You are motivated by exceeding performance metrics program KPIs, and driving tangible business outcomes through effective CRM channel strategies.
• The project management skills. You can manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication. You can identify gaps or problems, think critically, and propose and execute solutions. Taking initiative, you see projects through from planning to rollout, ensuring deliverables, budget, and timing are met. You adapt seamlessly to changing priorities, and can quickly shift your focus when needed, responding to the evolving needs of a fast-paced business environment.

Why work for Scene+? The best of all worlds. We offer:

• Perks. Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.
• Transparency. Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is Scene+'s to run with.
• Warmth. We're nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share ideas for fun with the team.
• The future. We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Manager, Partnerships.
• A virtual interview with the Executive Director of Marketing to share your experience, insights and best practices in building out member lifecycle marketing initiatives.
• A case study. You will be assigned a case study to review and prepare demonstrating your experience with Salesforce.
• A virtual interview with the Manager of Lifecycle Marketing to learn about the team, and how your role will fit in. It's a chance to ask questions about the company's growth trajectory.

Apply now.

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us by email and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

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