Senior Marketing Specialist

4 days ago

Barrie Ontario AN, Simcoe region, Canada Fuze HR Solutions Full time

Senior Technical Marketing Content and Digital Specialist


Location: Barrie, Ontario

Employment Type: Permanent | Full-Time

Compensation: 80-85k


Our client, a leading Canadian company specializing in designing and manufacturing innovative nonwoven technical fabrics that solve industrial and environmental issues, is looking for a dedicated Technical Marketing Specialist. This role is ideal for a candidate looking for a managerial position in the near future.


POSITION OVERVIEW:

Under the guidance of the Director of Sales & Marketing, the Technical Marketing Content and Digital Specialist will play a pivotal role in our marketing team, with a dual focus on creating highly technical content and visually appealing designs targeted at B2B audiences, including maintenance managers, process engineers, environmental engineers, civil engineers, electrical engineers, and purchasing managers across diverse industries. In addition, this role will liaison with third party vendors to post and create digital content and website management. This position requires a deep understanding of complex technical concepts, industry-specific terminology, and a creative approach to both content creation and design, aiming to engage, educate, and inspire our audience while establishing our brand as a leader in the industry.


RESPONSIBILITIES:

Technical Content Development:

  • Research and comprehend intricate technical subjects within various industries, transforming complex details into clear, concise, and engaging content.
  • Develop in-depth technical articles, whitepapers, case studies, and reports addressing industry challenges, solutions, and innovations, tailored for B2B professionals.
  • Craft product guides, technical specifications, and documentation to facilitate engineering and procurement decision-making processes.

Visual Design Creation:

  • Design visually appealing digital and print collateral, including brochures, data sheets, presentations, social media graphics, and advertisements, ensuring consistent branding and impactful messaging.
  • Create interactive and visually engaging content such as webinars, podcasts, infographics, and interactive tools to captivate technical professionals and convey complex concepts effectively.
  • Develop, implement, and track marketing programs such as email, social media, digital and print campaigns and events, through analytical software and create presentations and reports of results – for Directors and Sr. Managers.

Industry-Specific Marketing:

  • Customize marketing content and designs to address the unique needs and challenges faced by professionals in various sectors, including manufacturing, energy, construction, and environmental services.
  • Develop compelling narratives that demonstrate how our products/services address industry-specific problems, enhance operational efficiency, and drive sustainable solutions.

Thought Leadership:

  • Stay updated on industry trends, emerging technologies, and regulatory changes within relevant sectors, incorporating this knowledge into thought leadership pieces, opinion articles, and blog posts.
  • Develop content that positions the company as a thought leader in the field, capturing the attention of industry experts and decision-makers.

Collaboration and Feedback:

  • Collaborate closely with R&D, engineers, and sales teams to gather technical insights and product knowledge for accurate representation in marketing content and designs.
  • Gather feedback from sales, customer interactions, and audience engagement metrics to refine content and design strategies, ensuring alignment with the evolving needs of the target audience.


QUALIFICATIONS:

  • Bachelor’s degree in journalism, Technical Writing, Graphic Design, Marketing, or a related field.
  • Completion of a computer science diploma or courses will be considered an asset.
  • Proven experience in technical content creation and graphic design for B2B audiences, preferably within industrial or engineering sectors.
  • Exceptional technical aptitude and ability to translate complex engineering concepts into clear and engaging content.
  • Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Strong research skills, attention to detail, and ability to synthesize technical information into compelling narratives and visually appealing designs.
  • Excellent written and verbal communication skills, including the ability to communicate technical information effectively.
  • Familiarity with SEO best practices and digital marketing for technical content and graphic design.
  • Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.


WHAT'S IN IT FOR YOU?

  • Professional Growth and Development: Take advantage of our continuing education reimbursement, and cross-training opportunities.
  • Health and Benefits Program: We provide health and dental benefits for you and your family, as well as a health and wellness reimbursement program encouraging employees to achieve and maintain a healthy lifestyle.
  • Comprehensive Retirement Program: Secure your future with our retirement savings plan with matching contributions.
  • Additional Perks and Benefits: Enjoy paid time off, referral and recognition programs, and opportunities to engage in community initiatives and social events throughout the year.

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