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Global Retail Experience, Retail Marketing

1 month ago

Sherbrooke Quebec HW, Montréal, Canada BRP Full time

The global retail experience team has an opportunity for a retail marketing and communications specialist to support the omnichannel experience and apparel business unit. The retail experience team ensures our global network provides an outstanding customer experience through a consistent look and feel by leveraging our in-store elements and the latest in-store digital tools. The purpose of the role will be to ensure alignment with the brand marketing and retail operations team, shape the retail experience marketing strategy, and help document, communicate, and educate our internal and external stakeholders.

YOU’LL HAVE THE OPPORTUNITY TO:

  • Influence the future of retail and go-to-market strategies.
  • Ensure inter-department alignment and cross-functional transfer of knowledge.
  • Establish the point-of-purchase messaging and marketing strategy.
  • Collaborate with peers, develop dealer education material surrounding the consumer experience, and retail and merchandising best practices.
  • Oversee GRE participation in the BRP Club.
  • Establish the communications strategy and oversee execution (internal and external).

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

  • Strong communication and copywriting skills.
  • The ability to influence and engage others.
  • The ability to see projects through from vision to delivery autonomously.
  • Demonstrated leadership skills and the ability to develop others professionally.
  • The ability to build a compelling story to support the importance of a strong retail strategy.
  • The ability to transform information and data into storytelling opportunities.
  • Strong time management skills and the ability to manage multiple priorities and work under tight deadlines.
  • Creativity and attention to detail.
  • The ability to accommodate, on occasion, flexible hours to support the global region.
  • A university degree in business, communications or the arts.
  • A proven track record of project coordination, sales and/or brand implementation.
  • Marketing or communication experience (at least 5 years).
  • The ability to lead team members.
  • Powersports, automotive or retail industry experience preferred.
  • Bilingualism is required (EN/FR).

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

  • Annual bonus based on the company’s financial results
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry leading healthcare fully paid by BRP

What about some feel good perks:

  • Flexible work schedule
  • A summer schedule that varies by department and location
  • Holiday season shutdown
  • Educational resources
  • Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

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