Senior Marketing Analyst
1 month ago
About the role:
The Senior Marketing Analyst is responsible for enabling all our Marketing teams to grow their results faster via data and experimentation. You will partner closely with each team as an analytical expert, advising on the implementation of tactics and helping execute proper experiments. You’ll provide strategic insights and recommendations based on quantitative research you conduct into Conversion Rate Optimization (CRO), customer journeys, user segmentation, and marketing channel data. This role is also responsible in prioritizing reporting, analysis, and data needs of the Marketing team.
- Be able to synthesize data from various sources and deliver actionable insights based on qualitative and quantitative sources.
- Own GA4 platform, develop and implement tagging/ web analytics code in GA4 to enable tracking of online properties.
- Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
- Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
- Partner with design and development team to recommend changes based on winning test results.
- Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
- Update and deliver weekly and monthly reports, scorecards/dashboards, and key performance reports.
- Check, clean, manipulate, and merge data in preparation for reporting and analyses.
- Aid in the design, improvement, and generation of reports and presentations for the Executive Team and senior leadership.
- Conduct ad-hoc in-depth analysis of site performance and customer experience.
What you’ll bring:
- Bachelor's or Master's degree in Computer Science, Statistics, or related technical field.
- 3-5 years of experience, 2+ years of marketing data analytics experience
- Expertise in GA4
- Experience in website conversion rate optimization
- Experience with web analytics and A/B testing
- Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field
- Familiarity with AB testing tools like Mutiny, VWO
Additional preferred qualifications:
- Familiarity with Content Management Systems such as Contentful
- Familiarity with BigQuery, DBT and Fivetran
- Familiarity with data visualization tool such as PowerBI or Tableau
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