Senior Marketing Analyst

1 month ago


Canada, CA Absorb Technology Full time

About the role:

The Senior Marketing Analyst is responsible for enabling all our Marketing teams to grow their results faster via data and experimentation. You will partner closely with each team as an analytical expert, advising on the implementation of tactics and helping execute proper experiments. You’ll provide strategic insights and recommendations based on quantitative research you conduct into Conversion Rate Optimization (CRO), customer journeys, user segmentation, and marketing channel data. This role is also responsible in prioritizing reporting, analysis, and data needs of the Marketing team.

  • Be able to synthesize data from various sources and deliver actionable insights based on qualitative and quantitative sources.
  • Own GA4 platform, develop and implement tagging/ web analytics code in GA4 to enable tracking of online properties.
  • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
  • Partner with design and development team to recommend changes based on winning test results.
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
  • Update and deliver weekly and monthly reports, scorecards/dashboards, and key performance reports.
  • Check, clean, manipulate, and merge data in preparation for reporting and analyses.
  • Aid in the design, improvement, and generation of reports and presentations for the Executive Team and senior leadership.
  • Conduct ad-hoc in-depth analysis of site performance and customer experience.

What you’ll bring:

  • Bachelor's or Master's degree in Computer Science, Statistics, or related technical field.
  • 3-5 years of experience, 2+ years of marketing data analytics experience
  • Expertise in GA4
  • Experience in website conversion rate optimization
  • Experience with web analytics and A/B testing
  • Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field
  • Familiarity with AB testing tools like Mutiny, VWO

Additional preferred qualifications:

  • Familiarity with Content Management Systems such as Contentful
  • Familiarity with BigQuery, DBT and Fivetran
  • Familiarity with data visualization tool such as PowerBI or Tableau
#J-18808-Ljbffr

  • Canada, CA Goodhue Senior Living Full time

    The Copperleaf Suite software helps some of the world’s largest energy firms make better strategic decisions through data analytics and optimization. We’re looking for a talented and motivated Senior Software QA Analyst to join the QA team within our larger Extensions team. As a QA Analyst, you will ensure that our customer-specific solutions meet high...


  • Canada, CA Nomadgao Full time

    Aug 21, 2024 - Flipp is hiring a remote Senior Marketing Science Analyst. Location: Canada.About Flipp Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and...


  • Canada, CA Caspian One Full time

    Senior Business AnalystCapital Markets Technology Structured Notes TeamWe are seeking a highly skilled Senior Business Analyst to join a Capital Markets Technology team, for a key client of our, a large financial institution, specifically supporting the Structured Notes division. This role reports directly to the Director of Capital Market Technology and...


  • Canada, CA ROSS Full time

    You must be based in Canada for this exciting, stable, multi-year contract opportunity. Our US-based client is a growing, innovative and fully virtual pricing institute for Software/SaaS companies. They help B2B Tech businesses in the industry figure out how to monetize their value for the right audiences. Although remote, they work closely together in a...


  • Canada, CA Summit Search Group Full time

    Summit Search Group has proudly partnered with Portage Mutual Insurance (PMI) on the search for a skilled and experienced individual to join their team as a Senior Actuarial Analyst. PMI is a leading insurance company committed to providing their clients with accurate and competitive pricing for property insurance, who value innovation, analytical expertise,...


  • Canada, CA IPA Inc. Full time

    Expand your goal, realize your potentialAt a glanceIPAwelcomes you to explore the possibilities ofbecoming a Senior Business Analyst. The value and benefit business owners realize from ourbusiness analysis service is unmatched in the consulting industry. While we offer ourclients the tools necessary to effectuate positive change in their businesses, we...


  • Canada, CA Insight Global Full time

    1 year contract to permanent RemoteAs a Senior Financial Analyst, you will be a trusted financial advisor and business partner, helping TBS leaders and their teams to achieve business objectives within financial goals. You will be part of a dynamic, collaborative finance team, and work alongside the planning/marketing team to drive business decision making....

  • Senior Game Analyst

    1 month ago


    Canada, CA Fortis Games Full time

    About the roleJoin our dynamic and newly founded Analytics team as a Senior Game Analyst, where you'll play a pivotal role in shaping the future of game analytics at Fortis. Your expertise will be key in defining best practices, establishing new methodologies, and identifying valuable insights that will drive our games to new heights. As a trusted...


  • Canada, CA Electricenergyonline Full time

    The Senior Financial Analyst will report to a Manager on the Growth Initiatives team. The primary role is to prepare investment valuations to assess renewable energy M&A and Greenfield opportunities. The Senior Analyst will work with teams across the business to build complex financial models to evaluate project economics and assist directors/managers in the...


  • Canada, CA Cyderes Full time

    About the Job:The Managed Services Senior Security Analyst is responsible for security solutions for clients. The Senior Security Analyst will demonstrate the capacity to consistently meet and exceed client expectations representing and reinforcing the Cyderes brand through positive interaction with other teams within the company. Perform deep dive...


  • Canada, CA CloudBees, Inc. Full time

    CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work. Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it's a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while...


  • Canada, CA Cella Full time

    We are seeking a highly skilled Marketing Analyst with a strong focus on Paid Media to join our global client's team for a 12-month contract. This fully remote role is open to candidates across Canada. The ideal candidate will have a passion for data and a talent for turning complex numbers into actionable insights that drive business success.Key...


  • Canada, CA Clever Digital Marketing Full time

    Performance Marketing SpecialistDepartment: Paid SocialEmployment Type: Full TimeLocation: CanadaDescriptionWho We Are:At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic...


  • Canada, CA World Overseas services LLP Full time

    Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.Understands how customer data is structured in the systems, and...


  • Canada, CA Avature Full time

    You are someone who possesses the following experience and credentials: Undergraduate degree in business, economics, accounting, finance, or similar quantitative discipline; Advanced degree is a plus.Minimum of 3 years’ in an Energy Trading Firm, with 2 years’ experience in a Market Compliance role or an equivalent market compliance role at an exchange,...


  • Canada, CA Ross Full time

    If you're not interested, but know someone who is, please help a current or former colleague in their career development by referring them and earning yourself a $1,000 referral fee! You must be based in Canada for this exciting, stable, multi-year contract opportunity. Our US-based client is a growing, innovative and fully virtual pricing institute for...


  • Canada, CA Finlinkgroup Full time

    Senior Financial AnalystOBJECTIVEUnlock Financial Success! Are you ready to make an impact? We’re seeking a passionate individual who thrives on analysis and critical thinking. Join our team to push boundaries and drive change. As a Senior Financial Analyst, you thrive on rolling up your sleeves and diving into the details. Be part of budget collaboration,...


  • Canada, CA Kassen Recruitment Full time

    One of our esteemed clients is looking for a Senior Financial Analyst to join their growing team. This is an exciting opportunity for a highly motivated Senior Financial Analyst to join a crucial team. You'll play a key role in supporting monthly closing tasks, analyzing important metrics, and heavily contributing to financial reporting for the entire...


  • Canada, CA Kassen Full time

    Our client is looking for a talented individual to join their team as a Senior Financial Analyst. This opportunity is with a dynamic junior mining company dedicated to pioneering excellence in the industry. This role offers collaboration opportunities with our dedicated off-site Canadian team.Responsibilities:Oversee day-to-day financial activities,...


  • Canada, CA Veblen International Full time

    We are partnered with a pioneering and exciting, women’s health company based in Canada who are looking to recruit a Senior Marketing Director. This role demands a visionary leader with a proven track record in crafting innovative marketing strategies, managing large-scale campaigns, and fostering a high-performance marketing team. They are a family run,...