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Global Digital Content Lead NIVEA MEN

3 months ago

Canada, CA Beiersdorf AG Full time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks
  • Develop and execute a comprehensive content strategy for our social media channels, including but not limited to TikTok, Instagram, and YouTube as main priorities currently.
  • Develop creative and engaging content to promote the brand, products, and build positioning mid-long term.
  • Lead the creative agency team and ensure high level/quality work is delivered throughout the year, while deliverables are met on their side according to yearly negotiation scope of work.
  • Continuously assess the creative agency performance and influence the changes or adjustments needed to have a high-performance team that works well business and people wise.
  • Consult on the content creators strategy, providing guidance, feedback, and support to ensure consistent quality and adherence to brand guidelines.
  • Work collaboratively with other departments, including Marketing, legal, R&D and/or Customer Service, to ensure content aligns with company objectives.
  • Lead and push for regular research and analysis of industry trends, best practices, and competitors to inform content strategy and improve performance.
  • Manage the content calendar and ensure timely delivery of content across all channels.
  • Create formats/platforms that can be executed as series of content for better brand building impact.
  • Work hand in hand with sponsorships (Real Madrid focus) to leverage creative content development and create global social assets packages for countries to use.
  • Assess and measure the success of content and make data-driven decisions to improve performance by partnering with the “Social media activation Lead” responsible for driving analysis and tracking of performance KPIs.
  • Ensure follower base exponential growth according to company targets.
  • Yearly planning development to ensure right budget, resources and timings to deliver the targets.
  • Develop guidelines and frameworks for regions/countries to start building “one social media” approach and look and feel worldwide, based on global execution.
  • Create global playbooks with main brand building activations/campaigns on social to help regions/countries expand their social beyond product focus only.
  • Maintain close contact with regions and develop a relationship where global content is incorporated into regional/local social media posting.
Your Profile
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7+ years of experience in digital content development, social media management, or a related field specifically.
  • Experience managing an extensive agency team.
  • Strong understanding of digital marketing, social media platforms, and content creation best practices.
  • Demonstrated ability to develop and execute successful content strategies that drive engagement and increase online presence.
  • Digital creative background preferred.
  • Concept development knowledge and ability to work with insights for creative development.
  • Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical skills with the ability to use data and analytics to inform content strategy and make data-driven decisions.
Additional Information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and upload your CV without a picture. Have a look at our benefits: What we offer – Our Benefits | Beiersdorf.

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