Senior Graphic Designer

1 month ago

Canada, CA tuft + paw Full time

Are you a seasoned graphic designer with a keen eye for aesthetics and a love of cats? tuft + paw is seeking a highly creative and detail-oriented Senior Graphic Designer to join our team. This role is a unique opportunity to be the driving force behind our brand's visual identity across both print and digital media. As the sole graphic designer on our team, you'll report directly to the Director of Brand Marketing and collaborate closely with other key stakeholders to create compelling designs that resonate with cat parents everywhere.

In this pivotal role, you'll be able to lead our visual design efforts, ensuring consistency with our brand guidelines while contributing fresh, innovative ideas. Your work will have a significant impact on how our brand is perceived and will play a crucial part in our marketing and product strategies. We want to hear from you if you are proactive, detail-obsessed, and excited to significantly impact a small team.


Responsibilities:


Packaging Design:

  • Own all aspects of our packaging design, including concept development, structural design, generating dielines, proofing, and prototypes.
  • Collect feedback from stakeholders and ensure the final design meets production standards and specifications.
  • Oversee the day-to-day process of packaging development and liaise with the Product Design team to follow up on sample development and modifications.


Retail Displays:

  • Conceptualize and create visually engaging retail displays such as endcaps, shelf labels, banners, POP displays, and visual merchandising materials.


Print Marketing Materials:

  • Design and produce printed assets for various marketing needs, including packaging inserts and activation materials.


Digital Marketing Materials:

  • Create digital assets for performance ads, email newsletters, presentations, and social media channels.
  • Perform minor video editing to add 2D graphic movements.


Photo Editing:

  • Edit product and lifestyle photos, creating realistic photo manipulations and ensuring color matching.


Project Coordination:

  • Manage multiple design projects concurrently, balancing deadlines and communicating with both internal and external stakeholders.


Collaboration:

  • Present design concepts clearly and concisely, including mock-ups for presentations.
  • Work independently and as part of a team to coordinate design efforts with the marketing department and other stakeholders.
  • Actively seek and incorporate feedback to refine designs, managing input from multiple stakeholders.


Brand Consistency:

  • Ensure all design work maintains a consistent look and feel, exploring new yet familiar ways to push the brand’s guidelines.
  • Create promotional graphics and marketing materials that reflect the brand’s image and resonate with target audiences.
  • Maintain brand standards and help evolve visual systems as we continue to grow into new markets and partnerships.


Requirements:


  • Minimum of 5 years of graphic design experience.
  • Strong portfolio showcasing a variety of design projects across print, packaging, and digital marketing materials.
  • Training or degree in Graphic Design.
  • Mastery of Adobe Suite (Photoshop, Illustrator, InDesign).
  • Experience in a high-volume, deadline-driven environment in an ecommerce or retail-related industry.
  • Knowledge of e-commerce and digital content best practices.
  • Strong understanding of page layout and typography.
  • Minor video editing skills and experience with animated content, typography, or moving images.
  • Efficient photo retouching abilities (ie. coloring)
  • Ability to handle multiple projects and prioritize effectively.
  • Collaborative team player with leadership potential.
  • Eager to take on new challenges and introduce innovative ideas.


Location: Remote (with optional co-working spaces and monthly meetups in Toronto and Vancouver)



About tuft + paw:


A design company for life with cats. We’re a team of designers, engineers and cat behaviorists who are committed to creating products that elevate the home we share with our cats.

We're a young company and our culture is always evolving, but some things will never change: we love cats (obviously), and we value results-driven, self-motivated, smart, and resourceful people.

Our team members are encouraged and expected to make a massive impact on company processes, growth and success.


  • Freedom and flexibility to set your own hours and work from wherever you want
  • We're remote, but we also have optional co-working spaces and monthly meetups in Toronto and Vancouver
  • We respect your time and use tools like Loom and Asana to avoid big group meetings
  • We thrive on feedback (regardless of seniority) and see failures as learning opportunities.
  • There will be ample opportunities for professional growth and development as a small but growing start-up


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