Lifecycle Marketing Manager
1 month ago
About the Role
Fortis seeks a Manager of Lifecycle Marketing, tasked with owning the execution of our initiatives to enhance player engagement through innovative lifecycle marketing strategies. This role is crucial for developing and executing strategies that deepen our players' commitment and connection to our games, supported by a robust CRM framework to personalize the player journey across our portfolio.
What You'll Achieve
- Executes omnichannel CRM campaigns and works with the Lifecycle Marketing leadership to ensure that campaigns are delivered promptly.
- Ensure operational processes are upheld across owned channels (i.e. email, SMS, Push, etc) for both general program and campaign specific requirements
- Work with product and engineers to advance new features required to reach players across multiple channels
- Understand the end-to-end journey for players across games and can meet all the requirements to execute planned lifecycle management strategies.
- Assist in execution of the end-to-end player journey, optimizing each touchpoint to enhance player experience, engagement, and retention.
- Manage and monitor the audience segment list's health, monitor deliverability, troubleshoot issues, and work with partners to stay compliant across contracts, internal policies and country specific regulations.
- Build strong collaborative relationships across Fortis, aligning with Product, Game, Community, and Creative teams to ensure our campaigns resonate and inspire.
- Work with analytics and data engineering teams to automate reporting, build dashboards, and deliver daily, weekly, and monthly insights.
- Stay on top of new technologies, standard methodologies, and competitive insights to provide recommendations on new technical solutions as they align with organizational goals.
- Provide improvements across email, push, in-app metrics, including incremental LTV by enabling personalized experiences and data driven strategies.
- Help accomplish marketing requirements, creative briefing execution, understand use cases, and provide insights and feedback to broader teams to improve campaign success
- Coordinate experimentation and learning agenda roadmaps in partnership with the game, community and publishing teams
- Embrace the rapidly evolving gaming landscape, adapting to changes in privacy regulations and technological advancements to keep our strategies ahead of the curve.
What You'll Need to Be Successful
- 5+ years of Marketing Technology, specifically leading email operations and marketing data integrations for high-growth marketing organizations.
- 5+ years of hands-on experience with Customer Engagement Platforms inclusive of ESP with email operations leadership, email development, and quality assurance.
- Experience building and managing customer segmentation across multiple channels and data sources.
- Experience in driving SMS/MMS, Push Notification, In-App Management and Social Messenger Service one off and journey based campaigns
- Experience working with growth marketing frameworks, acquisition, lead nurture campaigns, and retention strategies.
- Experience with CDP solutions both external or internally built (i.e. Segment, ActionIQ).
- Experience working in high-growth, start-up companies
- Technical proficiency requirements include HTML development for landing pages, emails, and in-app messages.
- Strong Experience building triggered action journeys, segmentation and campaign
- Google Analytics, Singular or equivalent to allow for marketing impact on app or web behavior
- Experience with automated content personalization toolsets such as Moveable Ink
- Strong calendar management and prioritization skills with experience in workflow tool sets (i.e. ClickUp, Monday, Wrike)
- Deep Gaming Industry Insight: A strong passion for gaming, combined with an in-depth understanding of player behaviors, preferences, and the mobile F2P gaming ecosystem, to drive innovation and tailor strategies that meet and exceed player expectations.
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