Executive - Media

1 month ago


Area G Forster CreekMount Assiniboine British Columbia, CA Publicis Groupe Full time

We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliant specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

Job Description

Responsibility and Focus

Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & advise how to reach target audiences, prepare media plans, launch campaigns, create reports and evaluate campaign performance; report back to the wider team and the client on the findings and recommendations.

Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.

Be aware and understand the importance of set key performance indicators and be an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.

Manage day-to-day client relationships and communications.

Qualifications

Education and Experience Required

  1. BS/MS degree in marketing or a related field - which means that the talent can join the team and start immediately putting together: media plans, reports, optimization recommendations, MRFs - for online & offline media.
  2. 1-2 years of experience in media planning (Offline & Online) or a related role.
  3. Strong organizational skills, team player, ability to multitask, and work under pressure.
  4. Certifications on digital platforms is a plus.
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