Senior Manager, Insights

1 month ago


Ajax Ontario LH, York region, Canada Colgate Full time
Job Title: Senior Manager, Insights & Analytics

Travel Required?: Travel - up to 10% of time

Date: Jul 11, 2024

On-site

No Relocation Assistance Offered
# 161467 - Taguig, National Capital Region (NCR), Philippines

Overview

Colgate-Palmolive is a leading consumer goods company that serves global customers with products in three major categories: oral care, personal care, and home care. Along with Colgate toothpaste, the highest penetrated brand in the world, we connect our products to consumers in over 200 countries under internationally recognized brand names such as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Toms of Maine, Hill's pet nutrition, etc. Like most CPG’s, eCommerce is at the forefront of our companies’ growth agenda and is a key business priority globally.

Role & Responsibilities

How does this role fit in? The opportunity exists to be the Insights & Analytics Lead in the Philippines hub. As part of the I&A team in APAC Division and Marketing team, the Hub I&A Lead is responsible for connecting insights dots and engaging and collaborating with Marketing Lead and Hub GM as a strategic partner.

Key responsibilities:
  1. Lead the hub team of Business Intelligence and Consumer Insights to drive business growth & MKT strategy, specifically on:
  2. Growth strategy via strategic multi-source synthesis
  3. Pulse of local trends and market evolvement
  4. Business performance tracking & report, including retail audit, Panel, brand tracking, etc.
  5. Business diagnosis, including portfolio management, RTM & execution optimization
  6. Advance analytics tools implementation from data to business action, including MMM, RGM, Forecasting.
  7. Consumer Insights to ensure the development of brand communication and activation, as well as innovation launch
  8. Shopper insights to enable the omnichannel, KA as well as emerging channel strategy
  9. Competitor watch
  10. Be strategic partner in hub to navigate the business planning, development and implementation
  11. Enable the data-driven decisions via influential & impactful insights & implications
  12. Connect the dots on the market intelligence, consumer insights and foresights as well as Division led initiatives
  13. Lead on local specific topics' exploratory & incubation
  14. Coordinate training and sharing for local I&A as well as business teams
  15. Connect & design I&A plan and budget by understanding business needs & gaps
  16. Optimally manage vendor/agency relationships to establish win-win business partnerships
What you can expect at Colgate-Palmolive:
  • Be a part of living a culture of agility, growth and innovation
  • Learn how a large business operates and grow in your overall business knowledge and competence
  • You will be exposed to findings on a global scale that will challenge and stretch your strategic and analytical capabilities
  • Work with phenomenal colleagues. As people at Colgate will tell you that it’s the people that make the difference
  • You will establish phenomenal personal networks and work across a multitude of cultures
What we ask:
  • Critical thinking - able to connect dots to fully navigate the brand growth strategy
  • Advocating on consumer centric & forward looking - understand consumer tensions and anticipate the future demand spaces
  • Ability to articulate, communicate and collaborate effectively across e2e business functions
  • Solid research foundations - on traditional insights methodologies and data analytical skills, as well as exploring new capabilities
  • Stakeholder management - able to challenge status quo yet navigate the alignment with senior team members
  • Bonus capability if anything related marketing, innovation launch or digital/ec operation experience
  • FMCG proven experience, either inhouse or with analytics, research, media agency beneficial
  • 10-12 years of proven experience
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