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Marketing Specialist
3 months ago
*Contract for a maternity leave replacement*
- Execute marketing projects under the direction of the Director, Growth Marketing & Lead Generation.
- Implementation of integrated marketing campaigns in CRM, including building customer journeys, segmentation, and automated lead nurturing (drip campaigns).
- Work with the Content Strategist to publish and promote content through digital channels (social, email, website).
- Manage and oversee the logistics of events (in-person and virtual) such as conferences, trade shows, and webinars, by identifying and assembling requirements, establishing contacts, and promotional efforts.
- Coordinate the production of creative assets and marketing collateral as needed for social media, email, and events - including graphic design, sourcing images, PowerPoint presentations, and simple short videos, etc.
- Liaise with team members to help compile and analyze data to accurately report the impact and outcomes of our marketing activities.
- Other administrative tasks as needed.
- Bachelor’s degree in relevant field (marketing, business, communication).
- Minimum of 3 years’ experience working in a similar marketing role.
- Minimum of 2 years’ experience in event planning preferred.
- Knowledge of traditional and digital marketing, email marketing, and social media marketing.
- Hands-on experience with email marketing platforms such as HubSpot, Microsoft Dynamics, Marketo, or other.
- Working knowledge of website CMS such as WordPress, Optimizely, Drupal, Joomla, or other would be an asset.
- Intermediate graphic design and video editing skills would be an asset.
- Ability to take an engaged role and learn about our systems and tasks. The ideal candidate will be confident and resourceful enough to tackle what needs to be done.
- Strong communicator and a demonstrated team player.
- Proactive and reliable, with a positive “get things done” attitude.
- Excellent attention to detail.
- Ability to tackle multiple projects simultaneously.
- To be able to properly serve the employees of our English-speaking and French-speaking offices, as the head office is in Montreal, we need someone perfectly bilingual (French and English).
- REER, telemedicine service, and employee assistance program from day one.
- Minimum of 3 weeks of paid vacation and 6 personal days.
- Corporate and afterwork activities, and more.
