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Senior Manager, Integrated Marketing

3 months ago

Old Toronto Ontario, CA Knix Wear Inc. Full time

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career

As the Sr. Integrated Marketing Manager, every day you play a vital role on our dynamic marketing team. Tasked with driving the development and execution of brand positioning, long-term strategy planning and integrated plans for seasonal initiatives, this role will contribute to evolving Knix’s brand fundamentals and working closely with the Sr. Director of brand Strategy to shape the future of the brand.

Operating with a keen eye for insights and a strong desire to explore new possibilities, the Senior Manager will help foster widespread brand admiration in Canada & the US. This position entails active participation with cross-functional teams and collaboration with various internal and external stakeholders to uphold the brand's long-term strategy.

Furthermore, the Senior Manager will be instrumental in leading integrated campaign planning across different business functions and analyzing results to refine Knix’s market position. This role requires a blend of creativity, entrepreneurial spirit and analytical acumen. The ideal candidate will prioritize understanding Knix’s consumers and possess the ability to translate overarching vision into actionable initiatives that propel the brand forward.

What you’ll do
  • Create an annual brand plan, that ladders up to Knix’s long-range plan to identify integrated cross-functional opportunities, define the barriers to success and recommend priority initiatives to address the triggers and barriers
  • Develop and implement an omnichannel marketing strategy that combines seasonal marketing campaigns, product launches, evergreen content programs, channel-by-channel content deliverables, strategic activations, go-to-market plans, and brand partnerships.
  • Lead the planning, development, and execution of evergreen strategy and brand campaigns that effectively engage the target audience and drive brand awareness
  • Develop and lead briefings that inspire best-in-class creative output and deliver clear commercial impact
  • Develop clear measurement plans and KPIs with cross-functional teams that maximize the advantages of different platforms
  • Craft end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.) that share a cohesive, consistent brand voice and visual identityRoutinely present updated and optimized marketing strategies and plans.
  • Report performance results, and learningsContinuously analyze and report on brand performance, making data-driven recommendations for improvements
  • Build an internal network of close cross-functional collaborators that drive clarity, efficiency and excellence across the organization
  • Collaborate across multiple teams to drive integrated marketing programs that deliver against key metrics
What you bring to the team
  • 5+ years of experience in a similar Integrated Marketing or Brand role in a similar organization or DTC business model
  • Proven track record in the development of impactful brand planning and execution
  • Experience managing and developing brands that have a clear POV and participate in the cultural zeitgeist
  • An entrepreneurial spirit demonstrated through previous experience working in a startup environment or through proactive proposals within an established brand environment
  • Strong brand-building skills proven out in some different operating environments and brand scenarios
  • Deep appreciation and knowledge of brand development foundations (positioning, identity, narrative)
  • A working understanding of growth, retention and digital product process, and KPIsProven ability to both roll up your sleeves and deliver on the details and step back and create a category-driving vision

Note:

Please note Knix has a hybrid work environment, with the requirement to be in our Downtown Toronto office 2 days per week. Building strong relationships and collaborating internally is important to us

How we Hire

Our people are what make Knix, Knix Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

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