Web Platforms and Digital Marketing Coordinator

1 month ago

Montreal Quebec GF, CA Hotel Nelligan Full time

Immerse yourself in the captivating universe of Corner Collection, a prestigious portfolio that embodies decades of history in hospitality and gastronomy. We are firmly committed to leading globally, crafting exceptional experiences across our acclaimed hotels, spas, and restaurants. At Corner Collection, we live by our four core values: community-mindedness, passion, initiative, and a pursuit of excellence.

Our flagship properties, Hôtel Nelligan and Hôtel Place d’Armes, have been distinguished as Canada’s top urban hotels by the prestigious Travel & Leisure – Best Awards 2023.

Join us to play a pivotal role in our mission to exceed expectations and create unforgettable, bespoke moments for our guests.

We are seeking a passionate Web Platforms and Digital Marketing Coordinator with a strong interest in the industry and our establishments. As the Web Platforms and Digital Marketing Coordinator, you will report to the Director of Marketing and Communications, with your primary mission being to manage updates across all our web platforms, oversee digital optimization processes, manage digital advertising campaigns, and analyze data.

You will join a talented and passionate team, where you will have the opportunity to make your mark by bringing a fresh dose of energy and ideas.

WHAT YOU’LL DO

Contribute to the execution of the integrated marketing strategy for the Corner Collection brand as well as each establishment, in collaboration with the Director of Marketing and Communications, various departments and establishments within the group, and the entire Marketing and Communications team.

WEB PLATFORMS AND OPTIMIZATION
  1. Manage the digital platforms of all Corner Collection establishments: integrate new content according to campaigns and requests, maintain the entire digital ecosystem up to date, and optimize our websites (WordPress).
  2. Handle the sending of all newsletters via the newsletter platform (Mailchimp) and suggest optimizations based on results.
  3. Keep various tourism websites and third-party sites where our establishments are listed up to date.
  4. Maintain an e-commerce website (Shopify) for one of our establishments.
  5. Create landing pages for targeted campaigns.
  6. Analyze platform performance following communication campaigns and present a weekly report.
  7. Manage domains, hosting, licenses, and activate redirects as needed.
DIGITAL MARKETING AND PERFORMANCE
  1. Coordinate and execute the marketing strategy in collaboration with the Director of Marketing and Communications for all establishments.
  2. Analyze the various Google environments daily; Analytics, Google Search Console, and other tools in place, such as heatmaps for A/B testing and optimizations.
  3. Provide solutions to improve our performance according to best practices.
PROCESSES AND OPERATIONS
  1. Oversee web and digital marketing projects by updating tasks via the department’s marketing project management tool.
  2. Manage web projects with digital marketing and web development agencies.
  3. Optimize processes by implementing best practices.

Other tasks may be assigned, and so we’re counting on your flexibility and resourcefulness

WHAT WE’RE LOOKING FOR
  1. You hold a bachelor’s degree in digital marketing, web development, or a related field.
  2. You have a minimum of 3 years of experience in a marketing department managing web projects.
  3. You are proficient with various platforms and digital tools, including CMS (WordPress), Google (Google Search Console, Google Analytics/GA 4, Google Tag Manager), Newsletter (Mailchimp), and E-Commerce (Shopify).
  4. You have a solid understanding of organic and paid search practices (SEO, SEM, Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  5. You have experience with CRM systems and database interaction.
  6. You possess knowledge of UX/UI and HTML/CSS (an asset).
  7. You have a strong interest in digital creativity.
  8. You are bilingual in French and English for effective communication with an international clientele.
  9. You consistently maintain exemplary service standards.
  10. You are passionate, friendly, and professional, with a positive attitude and contagious enthusiasm.
  11. You embody a culture focused on excellence, accountability, and collaboration.
  12. You are disciplined and process-oriented, capable of working calmly in all situations.
WHAT’S IN IT FOR YOU
  1. A unique opportunity to work in one of Montreal’s most renowned establishments, recognized both locally and worldwide.
  2. A luxurious and upscale environment just steps from a metro station in the heart of Old Montreal.
  3. Competitive salary and rewards that recognize excellence and positive behaviors that reflect our purpose and values.
  4. Access to a Meal program.
  5. An environment where work-life balance is encouraged.
  6. An exceptional 50% discount at all Corner Collection locations for you and your loved ones.
  7. Many opportunities to progress and reach your full potential – we’re growing, and we want passionate, motivated people to grow with us.
  8. Discounts on your monthly STM Opus card.
  9. Access to a group insurance program and group RRSP with employer contribution for full-time Corner team members.
  10. Access to a recognition program, festive events, and team-building activities.
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