Marketing Specialist

2 weeks ago

Richmond Hill Ontario, York region, Canada Forbest Products Co. Full time

About Forbest Group

Forbest Group is a global leader in the manufacturing and distribution of pipeline inspection cameras and robotic crawlers. We operate globally through affiliates and 2 manufacturing facilities in the United States, Canada, Germany, France and China, serving global customers in more than 100 markets. Through our businesses, we provide customers with products and solutions to meet their construction and municipal public works and commercial and residential maintenance services needs.


Forbest is a well-known name in the global industry, and we are hiring a marketing specialist to support our operations in North America. This position will be located in our branch of Richmond Hill, Ontario, Canada. The Marketing Specialist will lead our social media efforts, design marketing materials, assist with company's events and trade shows, and other projects to assist the team. Our company believes in promoting from within and will provide this person with meaningful projects to learn and grow within the company.


Responsibilities:

Design/Graphics

  • Create high-quality graphics for digital and print media, including social media posts, banners, brochures, and advertisements.
  • Collaborate with the marketing team and company stakeholders to develop visual content that supports marketing campaigns.
  • Ensure all designs adhere to brand guidelines and maintain a consistent look and feel across all materials.
  • Update and refine design assets as needed to reflect brand evolution.
  • Utilize design tools like Adobe Creative Suite, and other graphic design software to produce content.
  • Stay updated with the latest design trends and tools to enhance creativity and productivity.


Social Media

  • Produce engaging videos for various social media platforms (LinkedIn, Facebook, Instagram, etc.).
  • Design visually appealing graphics and layouts.
  • Develop and implement a social media strategy aligned with business goals.
  • Schedule and publish posts regularly across all social media channels.
  • Monitor and respond to comments and messages from viewers.
  • Write compelling captions and posts that resonate with the target audience.
  • Ensure all content aligns with brand voice and messaging.
  • Track and analyze social media metrics to measure the success of campaigns.
  • Adjust strategies based on data-driven insights to improve engagement and reach.
  • Manage social media influencer program by creating content for influencers and tracking effectiveness of posts.


Marketing Event & Tradeshow Support

  • Assist in planning and organizing marketing events, tradeshows, and conferences.
  • Coordinate logistics such as venue selection, vendor management, and travel arrangements.
  • Design and produce promotional materials, including banners, flyers, and booth displays.
  • Ensure all materials are delivered on time and meet quality standards.
  • Provide on-site support during events, including setting up and dismantling displays, managing registration, and engaging with attendees.
  • Capture photos and videos during events for post-event marketing.


Copywriting

  • Write clear, persuasive, and engaging content for various marketing channels, including websites, blogs, emails, and social media.
  • Develop content that aligns with the overall marketing strategy and objectives.
  • Edit and proofread content to ensure it is free from errors and adheres to brand guidelines.
  • Collaborate with other team members to refine and improve copy.
  • Conduct keyword research and incorporate SEO best practices into written content.
  • Optimize content to improve search engine rankings and drive organic traffic.
  • Assist with content calendar to ensure deadlines are met and goals are achieved.
  • Other duties as assigned.


Requirements

EDUCATION, EXPERIENCE & SKILLS

  • Bachelor’s degree in marketing, business administration, journalism or design related degree.
  • More than 2 years of experience in marketing or design related roles.
  • Expertise in creating high-quality graphics for digital and print media.
  • Expertise in video creation and editing.
  • Skilled in assisting with the planning and organizing of marketing events and tradeshows.
  • Experienced in coordinating logistics such as venue selection, vendor management, and travel arrangements.
  • Strong ability to write clear, persuasive, and engaging content for various marketing channels.
  • Experienced in developing content aligned with overall marketing strategy and objectives.
  • Strong collaboration skills to develop visual content supporting marketing campaigns.
  • Ability to handle multiple projects and responsibilities and prioritize deadlines.
  • Ability to work in a collaborative team atmosphere.


Benefits

We offer:

  • a basic salary of $50 - 60K / Year
  • bonus and vacation pay
  • Medical insurance

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