Digital Marketing Strategist

1 month ago

Toronto Ontario, Ontario, Canada PHD Full time

Purpose of the role:

The Manager, Marketing Science’s role is to support the agency’s mission to help our clients grow their business. By contributing to the delivery of analytical approaches – typically across multiple clients – the Manager, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD – to gain an understanding of the wider media & marketing business and to contribute your perspective in supporting others.


The main focus of this function is: Product


An excellent Manager, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. They’ll at managing complex analytical projects and actively practice using simple language to explain complex concepts.


The Role & Expectations


Analysis:

  • Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc…)
  • Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight
  • Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, Tableau


Communications:

  • Be able to distil complex ideas into concepts that are easily understood and built upon by others
  • A developing presenter that can create and deliver compelling decks


Agency Engagement:

  • Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa


Media Acumen:

  • Develop a grounding in media planning requirements and approaches
  • Develop an understanding of how media agencies function


Innovation:

  • Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry
  • Identify new analytical approaches and new ways to communicate findings
  • Partner with people in other disciplines (e.g. performance, planning & activation) to apply findings from analysis


Your Responsibilities

  • Establish & maintain fluency in the wide range of data and tools available for analysis
  • Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy
  • Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects
  • Support more senior members of the Marketing Science team in the development and delivery of projects
  • Collaborate with colleagues to tailor communications to clients
  • Contribute content and presentations to client education seminars
  • Contribute to overall agency goals (e.g. development of case studies & award submissions)


Expected Behavioral Attitude

In his/her mandate, the "Manager" demonstrates the following skills:

  • Attention to detail and commitment to accuracy
  • Positivity, passion and determination
  • Spirit of collaboration and teamwork
  • Good management of emotions and intentions
  • Effective communication with colleagues
  • Organizational skills and rigor
  • A sense of innovation


Core Competencies

  1. Analytical ability
  2. Professionalism
  3. Developing communication & presentation skills
  4. Problem solving ability
  5. Sound judgment
  6. Curiosity – an interest in media & marketing and beyond


Desired Technical Skills

  1. Experience in SAS, SPSS, R or other advanced analytics software packages
  2. Experience / familiarity with concepts of database design and SQL
  3. Experience/ familiarity in ad-serving and web analytics tools
  4. Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc…)
  5. Experience / familiarity with digital ad effectiveness research
  6. Proficiency with Microsoft Excel and PowerPoint

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