Business Analyst

3 weeks ago


Canada, CA Accor Hotels Full time

Description de l'entreprise

Sofitel Marrakech Palais Imperial & Spa

Conçu dans un style contemporain, l'hôtel 5 étoiles Sofitel Marrakech P I & Spa est un espace de calme et de volupté au milieu d'un somptueux jardin avec vue sur les montagnes de l'Atlas.

Description du poste

  1. Epauler la Directrice RM dans ses missions et projets
  2. Assurer l’intérim en cas d’absence de la Directrice RM
  3. Assurer la prise de réservation par téléphone, fax ou internet ainsi que toutes les opérations qui s'y rapportent
  4. Gérer les demandes des clients (Compte stratégiques, client VIP et Top vip) et fidélisation des clients sunshine post réclamations : contact pour leur réservation et supervision de leur expérience client, personnalisation et anticipation de leur demande
  5. Prendre activement part aux présentations commerciales, aux visites des sites et aux rencontres des clients
  6. Elaboration de la tarification, contrat de distribution, ventes directes
  7. Augmenter la visibilité des 2 hôtels et les points de ventes sur les principaux marchés auprès des distributeurs virtuels
  8. Mesurer la performance sur les différents sites en termes de nouvelle exposition, double exposition, Mise à jour et mise en avant
  9. Etudier, examiner et analyser l'environnement concurrentiel, tendances du marché ainsi que le besoin et les commentaires des clients afin de faire preuve d'initiative et de s'adapter judicieusement sur le plan stratégique
  10. Préparer, exploiter et compiler les données destinées aux comptes rendus quotidiens, hebdomadaires et mensuels, aux objectifs annuels, au budget des ventes et marketing, aux prévisions et autres compte-rendu conformément aux instructions et au besoin
  11. Mettre au point des actions marketing et évaluer l'efficacité des programmes et des stratégies en place
  12. Veiller au respect de la politique et stratégie tarifaire de la marque Sofitel
  13. Gérer et diriger avec la Directrice RM les activités de publicité, de relation publique et de promotion
  14. Veiller à la satisfaction client tout en restant compétitif sur le marché et performant sur le plan financier
  15. Evaluer l'évolution du besoin des clients, de la composition de la clientèle, l'évolution du portefeuille de l'activité afin de proposer les changements opérationnels qui s'imposent le cas échéant
  16. Communiquer efficacement avec les autres services et interagir avec les membres de l'équipe afin de garantir au client la qualité de prestation attendue
  17. Gestion du PMS, Tars et extranet des distributeurs et centrales de réservation
  18. Suivre et contrôler des réservations : Rate check, sur classement, annulation, no shows
  19. Analyser le taux d'occupation, le prix moyen et le REVPAR
  20. Optimiser le taux de remplissage et le prix moyen par chambre
  21. Établir une stratégie pricing et de vente en collaboration avec le Directeur général et le directeur commercial
  22. Élaborer les budgets prévisionnels en collaboration avec le directeur commercial et en approbation par le directeur général
  23. Analyser et surveiller KPIS de l'hôtel afin d'identifier les opportunités d’augmenter les revenus des chambres et des autres départements opérationnels
  24. Être responsable du bon fonctionnement de tous les systèmes et outils de gestion des revenus des chambres et autres prestations
  25. Coordonner avec l'équipe commerciale pour déterminer des offres tarifaires attractives et engageantes
  26. Prospecter les sites distributeurs virtuels
  27. Apporter un soutien stratégique et tactique au département F&B, qui comprend les restaurants, les bars et le banquet
  28. Participer au recrutement des clients ALL et suivre directement les recrutements de son équipe
  29. Alimenter la base de données des préférences clients
  30. Participer à la stratégie adoptée par le groupe ACCOR et le propriétaire
  31. Contribuer à l’amélioration du score RPS de l’hôtel
  32. Répondre et gérer les réclamations clients
  33. Respecter les standards et procédures interne du groupe ACCOR et du propriétaire
  34. S’assurer directement de la satisfaction client
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