Marketing Specialist

1 month ago

Old Toronto Ontario, CA McDonald's Corporation Full time
Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Position title: Marketing Specialist
Department: National Marketing
Position band: Specialist (Global Grade 2)
Reports to: Marketing Manager
Type of position: Full-time

Job Description:

The Opportunity
How would you like to work for the #1 quick service restaurant operation in the world?

We currently have an opportunity for a Marketing Specialist, to join our team at the Toronto Corporate Office, working in a hybrid environment. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you

Who You Are
You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.

What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Principal Accountabilities:
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

  1. Primary responsibility is to assist the National Marketing Manager in developing and executing projects to support our Beverages and Bakery portfolio.
    • We have a passion for serving delicious and affordable Beverages and Bakery items across our McDonald’s and McCafé brands, and we’re looking for a bold strategic thinker to join our team of Beverage and Bakery enthusiasts and help bring new products and promotions to life
    • A strong growth mindset and collaborative project management approach with internal and external partners are critical to this role - taking initiative to support our brand and business is a must
    • Our industry moves fast; a willingness to learn quickly, adapt to change, and demonstrate leadership in this role is valued by our organization
  2. To support the portfolios includes responsibilities such as:
    • Supporting the development of communication briefs and cross-functional briefing presentations, and providing strategic feedback on advertising campaigns (merch, mass, delivery digital, social, owned assets & media plans)
    • Responsible for internal review and approval of marketing campaigns, to ensure they adhere to brand standards & legal regulations, and developing communication for the field to ensure proper understanding of marketing promotions and flawless execution
    • Liaison with cross-functional teams, developing strong relationships to lead, persuade and listen to support the execution of marketing campaigns and launches, facilitating and influencing the cross-functional team and managing the collaborative process (Ops, Deployment, Restaurant Execution & Comms, Supply Chain, Legal, Menu, Owned Channels - CRM/Retail)
    • Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify opportunities to drive sales and visits
    • Support of admin duties: billing, file management, internal communications, research, organizing project background information.
Qualifications:
  • Experience:
    • 2-3 years of marketing experience in consumer retail or service marketing.
    • Digitally savvy with understanding in how to reach consumers in a world where we need to earn attention.
    • Creative thinker that is customer focused.
  • Education: Degree in Marketing preferred.
  • Collaboration and communication: Strong written and verbal communication skills to act as a liaison, work efficiently, listen effectively, and build relationships with key stakeholders.
  • Self-starter: Takes initiative to work independently on day-to-day priorities and planning for future needs with a solution-oriented mindset. Ability to think ahead and anticipate issues, creative problem solver, and critical thinker.
  • Agility: Must have good organizational skills, be detailed-oriented, and can prioritize and manage multiple tasks. Thrives in a highly fast-paced environment.
  • Technical skills: Proven Experience in Microsoft Word, Excel, and PowerPoint.
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