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Associate Director of Digital Analytics

2 months ago

Canada, CA DCM Staffing Full time

DCM Staffing

Associate Director of Digital Analytics

Remote, CA, US

Posted: 08/05/2024

Industry: Marketing

Job Number: 27813244

Job Description

Join an award-winning digital marketing agency that drives growth for well-known brands including Amazon, Uber, and Salesforce.

You’ll be responsible for leading analytics initiatives, providing data-driven insights, optimizing strategies for clients, driving performance, and building relationships.

What You’ll Be Doing:

  1. Track conversions through comprehensive audits, setup, implementation, and troubleshooting across various platforms and analyze data to uncover meaningful insights to drive client strategy and performance.
  2. Create expert-level reports through Google Data Studio, Looker Studio, custom reporting tools, and various other visualization platforms.
  3. Manage client communication as well as vetting and overseeing contractors as needed.
  4. Oversee and integrate analytics across digital marketing channels such as SEO, PPC, social media, and email to provide a holistic view of campaign performance.

What You’ll Need for Success:

  • 6+ years of experience in digital marketing analytics
  • Advanced proficiency in Google Analytics, Google Tag Manager, and Google Data Studio
  • Experience connecting first-party data platforms to advertising platforms (i.e., Connecting Hubspot CRM data or Salesforce to Google Ads or Meta)
  • Experience in Looker Studio
  • Setting up, auditing, and monitoring conversion tracking in ads platforms including but not limited to Google Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Meta Ads.
  • Experience with A/B testing and statistical analysis
  • Knowledge of data visualization best practices
  • Experience with cross-channel attribution modeling
  • Familiarity with SQL, R, Python, or Tableau preferred.

The base salary range for this role is $90,000 to $120,000. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.

Meet Your Recruiter Holly Liberto
President of Recruitment

Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.

Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.

Holly holds a B.A. in arts & sciences from Syracuse University.

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