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Content Marketing Specialist

3 months ago

Montreal Quebec GF, CA Amilia Enterprises Inc. Full time

Who we are: Amilia is more than just a tech company – we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients

What we do: We provide an eCommerce platform for activities and recreation. Our platform enables organizations to engage and connect with their community by making it easy to find, register, and pay for activities online.

How we do what we do: We provide all our team members with the tools and flexibility they need to succeed every day. We also put an emphasis on collaboration and encourage everyone to bring new ideas to the table, even if it’s outside of your department.

Why we do what we do: We’re not just here to sell software – we want to revolutionize the way recreation organizations leverage technology. Every Amilian is incredibly invested in our mission to disrupt the status quo and help our clients achieve great things.

What you can expect:

As the Content Marketing Specialist, you’ll be researching, writing, editing, and amplifying stories through a compelling online experience. You’ll also be passionate about testing new ideas, and reaching / engaging / learning from our audience. The right person will have an eye for top-quality B2B marketing content to help connect content strategy to business results. You’ll play a key role in elevating our content marketing program and landing it all on our website. As a natural storyteller, you’ll study and know our customers and prospects inside out and develop engaging content that delivers results on multiple channels.
Important desired skills: Can you write short, punchy ad headlines and engaging long-form copy? Can you understand our customers’ buying journey and translate this into content pieces? In this role, you’ll be responsible for ensuring that our written communications are clear, relevant, jargon-free and consistent with our brand voice and tone.

You will be responsible for:

Content Strategy

  • Deliver world-class, jargon-free copywriting through all medium- content that will actually be read by our target audience (landing pages, newsletter, guides, blogs, ad copy, e-mail communications, social campaigns, webinar content, and more)
  • Develop a continuous pipeline of marketing content to create demand and engage prospects
  • Optimize our content and brand credibility by creating and maintaining ongoing web content, blog and back-link strategy
  • Work with Product Marketing Managers, Sales team and other stakeholders to develop a deep understanding of our industry and client personas, their paint points and day-to-day in order to write content that actually appeals to them
  • Define, develop, and implement the content calendar and content creation frameworks, toolkits and guidelines.
  • Edit and proofread content produced by fellow team-members (for example: case studies, product pages)
  • Ensure new and existing content is optimized for SEO to increase organic traffic
  • Perform ongoing SEO and keyword research
  • Create metadata text for blogs and landing pages
  • Own English – French content translation internally/externally
  • Collaborate with the brand team to ensure alignment of content and messaging with brand

Content Distribution

  • Break down and publish content across different organic and paid channels and ensure we’re publishing social media content regularly
  • Research and propose new content channels (podcasts, industry association groups, etc.)

What we want from you:
  • 2+ years’ experience in content marketing role at a marketing agency or SaaS company
  • Portfolio showcasing B2B content (webpages, landing pages, SEO-driven content, etc.) samples required
  • Bachelor’s degree in Marketing, Communications, Journalism, or another related field
  • Excellent content creation and editorial skills, with a strong writing background in both long and short-form mediums and diverse formats as well as email and paid ad copy
  • Demonstrated success with growing traffic and driving revenue through content marketing
  • Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
  • Familiar with basic SEO concepts and website analytics
  • Strong command of marketing research and analysis
  • Creative ability to find new ways of doing things, constantly looking to improve.
  • Experience managing relationships with agencies and consultants
  • Knowledge of CRM & Marketing Automation tools. (Salesforce, Pardot and Hubspot a plus)
  • Hands-on experience with website strategy / management, data and analytics, and social media platforms
  • Competency in written English and French
  • Experience working with freelancers and vendors to create branded content

Amilia is committed to the principle of equal employment opportunity and encourages applications from women, members of visible minorities and ethnic groups, Indigenous Peoples, persons with disabilities, or any other status protected by the laws or regulations of the Province of Quebec. Amilia is committed to providing a work environment free of discrimination and harassment. Amilia's strength lies in the sum of the ideas and innovations shared by its diverse and inclusive teams.

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